“…Nature-based tourism is varied and does not necessarily imply responsible travel or conservation of the environment (Buckley, Pickering, & Weaver, 2003). Examples of different contexts studied in nature-based tourism from the perspective of an environmentally responsible approach are: a) National parks (Brown et al, 2010;Davenport, Borrie, Freimund, & Manning, 2002;Halpenny, 2010;Puhakka, 2010); b) Zoos (Ballantyne, Packer, Hughes, & Dierking, 2007;Fraser, 2010;Lukas & Ross, 2005;Smith, Ham, & Weiler, 2011;Swanagan, 2000); c) Aquariums (Ballantyne et al, 2007;Fraser, Gruber, & Condon, 2007;Hall, 1992;Kemmerly & Macfarlane, 2009;Mann & Vernon, 2013); d) Wild-life watching (Ballantyne, Packer, & Falk, 2011;Ballantyne, Packer, & Hughes, 2009;Ballantyne, Packer, & Sutherland, 2011;Smith et al, 2011); and e) Heritage places (Brown, 1999;Uriely, Israeli, & Reichel, 2002).…”