Software quality poses continuously new challenges in software development, including aspects related to both software development and system usage, which significantly impact the success of software systems. The Q-Rapids H2020 project defines an evidence-based, data-driven quality-aware rapid software development methodology. Quality requirements (QRs) are incrementally elicited, refined and improved based on data gathered from software repositories, project management tools, system usage and quality of service. This data is analysed and aggregated into quality-related key strategic indicators (e.g., development effort required to include a given QR in the next development cycle) which are presented to decision makers using a highly informative dashboard. The Q-Rapids platform is being evaluated in-premises by the four companies participating in the consortium, reporting useful lessons learned and directions for new development.