Using “Big Data” to Optimize Public Health Outreach

Williams, Ramone F.; Smith, Gideon P.

doi:10.1001/jamadermatol.2014.3176

Cited by 7 publications

(6 citation statements)

References 7 publications

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“…In nearly every country studied, significant correlations were seen between the SVIs of each search term. It has been proposed that these correlations are due to public outreach efforts linking sunburn and sunscreen with skin cancer and melanoma . However, we argue that this relationship is not straightforward.…”

Section: Discussionmentioning

confidence: 60%

“…It has been proposed that these correlations are due to public outreach efforts linking sunburn and sunscreen with skin cancer and melanoma. 7 However, we argue that this relationship is not straightforward. First, sunscreen and sunburn had the highest correlation coefficient observed, higher than any correlations with skin cancer or melanoma.…”

Section: Discussionmentioning

confidence: 83%

“…This measure tracks true proportional increases in searches for that search term rather than increases caused by population increase or increases in Internet penetration. Each search term also generates a list of most frequent related searches . GT only provides data on search time, location, related searches, and search volume.…”

Section: Methodsmentioning

confidence: 99%

“…Each search term also generates a list of most frequent related searches. 7 Quantitative comparison of mean melanoma incidence rates and SVIs between countries was performed using least square means (LSMs). This allowed for a comparison of the average age-standardized melanoma outcomes of each country to be compared with the average SVI data over the same time period.…”

Section: To Understand How Generally Representative Data From Googlementioning

confidence: 99%

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An international comparison of Google searches for sunscreen, sunburn, skin cancer, and melanoma: Current trends and public health implications

Hopkins

Secrest

2018

Photoderm Photoimm Photomed

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Online skin cancer prevention campaigns should focus on the search terms sunburn and sunscreen, especially given the declining interest between 2004 and 2016 in the terms skin cancer and melanoma seen in multiple countries. Search term interests varied with melanoma outcomes and between countries, suggesting the importance of customizing approaches based on local population interests and geographic areas.

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Section: Discussionmentioning

confidence: 60%

Section: Discussionmentioning

confidence: 83%

Section: Methodsmentioning

confidence: 99%

Section: To Understand How Generally Representative Data From Googlementioning

confidence: 99%

See 2 more Smart Citations

An international comparison of Google searches for sunscreen, sunburn, skin cancer, and melanoma: Current trends and public health implications

Hopkins

Secrest

2018

Photoderm Photoimm Photomed

View full text Add to dashboard Cite

show abstract

“…1 Little is known regarding public interest in searches for sunscreen and sunburn; one study explored seasonal trends in sunscreen searches. 2 We sought to evaluate baseline trends in public interest for the terms sunscreen, sunburn, skin cancer, and melanoma and evaluate correlations between search terms and melanoma outcomes. Correlations with melanoma outcomes were performed to identify areas of potential mismatch (ie, areas where interest is low despite high melanoma incidence).…”

mentioning

confidence: 99%