2012
DOI: 10.2501/ijmr-54-1-093-110
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Using Card-Based Games to Enhance the Value of Semi-Structured Interviews

Abstract: This article reports on the use of the card-based game method in semi-structured interviews in three separate research projects. The essence of the method is simple: cards are created with words or images to represent the concepts or terms that are central to the topics in a semi-structured interview; the cards then act as visual cues to facilitate focus and prompt reflection. Of greater interest is the application of the approach in specific contexts, and the benefits that accrue from its application. This re… Show more

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Cited by 41 publications
(41 citation statements)
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“…The interpretivist approach was applied as it allows the researcher to analyse the interviewees' subjective reasoning (Rowley et al, 2011). The core idea of interpretivism is to understand the subjective meanings of persons (Goldkuhl, 2012).…”
mentioning
confidence: 99%
“…The interpretivist approach was applied as it allows the researcher to analyse the interviewees' subjective reasoning (Rowley et al, 2011). The core idea of interpretivism is to understand the subjective meanings of persons (Goldkuhl, 2012).…”
mentioning
confidence: 99%
“…Following the interpretive approach, subjective reasoning was applied in the analysis of the qualitative data (Rowley, Jones, Vassiliou, & Hanna, ). According to Goldkuhl (), the core idea of interpretivism is to understand the subjective meanings that individuals associate to things and actions in their environments.…”
Section: Methodsmentioning
confidence: 99%
“…Cards acted as visual cues (Rowley et al., ) and facilitated discussion. Kitzinger () found this technique emboldened participants, thus revealing further insights.…”
Section: Methods Of Data Collectionmentioning
confidence: 99%
“…An 'Interview Schedule' was designed as a guide and a card-based game employed to structure sessions and engage interviewees. Three cards were created with intentionally contentious statements representing key concepts (Rowley, Jones, Vassiliou, & Hanna 2012):…”
Section: Methods Of Data Collectionmentioning
confidence: 99%