Personal Construct Methodology 2011
DOI: 10.1002/9781119953616.ch10
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Using Constructivist‐oriented Content Analysis Scales

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“…In practice, hidden constructs are discoverable by examining more superficial ones that reflect the ways individuals try to make sense of the world [47]. Since constructs technically reflect a bipolar understanding of the world (e.g., good-bad, strong-weak, safe-dangerous), it is possible to let individuals appraise superficial constructs using bipolar positioning [48], in which they compare and contrast the superficial elements based on their own worldview. The compare-and-contrast process lets the individuals themselves define the essential dimensions (constructs) that they use to differentiate between the elements.…”
Section: Superficial Constructs: Laying the Basis To Observe Implicit...mentioning
confidence: 99%
“…In practice, hidden constructs are discoverable by examining more superficial ones that reflect the ways individuals try to make sense of the world [47]. Since constructs technically reflect a bipolar understanding of the world (e.g., good-bad, strong-weak, safe-dangerous), it is possible to let individuals appraise superficial constructs using bipolar positioning [48], in which they compare and contrast the superficial elements based on their own worldview. The compare-and-contrast process lets the individuals themselves define the essential dimensions (constructs) that they use to differentiate between the elements.…”
Section: Superficial Constructs: Laying the Basis To Observe Implicit...mentioning
confidence: 99%