2021
DOI: 10.3390/ijgi10040240
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Using Content Analysis to Probe the Cognitive Image of Intangible Cultural Heritage Tourism: An Exploration of Chinese Social Media

Abstract: The industry of intangible cultural heritage (ICH) tourism continues to grow, and social media can serve as an essential tool to promote this trend. Although ICH tourism development is outstanding in China, the language structure and restricted use of social media render ICH difficult for non-Chinese speakers to understand. Using content analysis, this study investigates the structure and relationships among cognitive elements of ICH tourism based on 9074 blogs posted between 2011 and 2020 on Weibo.com, one of… Show more

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Cited by 42 publications
(21 citation statements)
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“…Rapid economic growth, may result in divergence between cultural heritage conservation and development. Qiu, Q and Zhang, M [11] and Jung, K et al [12] argue ISPRS Int. J. Geo-Inf.…”
Section: Introductionmentioning
confidence: 99%
“…Rapid economic growth, may result in divergence between cultural heritage conservation and development. Qiu, Q and Zhang, M [11] and Jung, K et al [12] argue ISPRS Int. J. Geo-Inf.…”
Section: Introductionmentioning
confidence: 99%
“…Traditional opera art has been dramatically affected by the impact of foreign opera art. Colleges and universities innovate teaching methods in opera teaching and integrate folk diet and opera art to generate a variety of opera artworks [13]. Several current Zaju in China endow the leading spirit to the drama, weaken the drama plot and contradiction, fully reflect the style of the times of Zaju, and become a typical representative in the history of Chinese drama [14].…”
Section: Related Workmentioning
confidence: 99%
“…The connotation of Dong culture is broad, profound and colorful, and its own huge cultural value deserves our serious consideration and experience (Li, 2014). Social media sites offer a variety of communication-free ways for users to express their opinions freely online (Qiu & Zhang, 2021). The use of information and communication technologies has influenced the evolution of cultural heritage transmission.…”
Section: Background Of Researchmentioning
confidence: 99%