Solid-state drives (SSDs) are quickly becoming the default storage medium as the cost of NAND flash memory continues to drop. However, flash memory introduces new challenges, as data cannot be efficiently updated in-place. To overcome the technology's limitations, SSDs incorporate a software Flash Translation Layer (FTL) that implements out-of-place updates, typically by storing data in a log-structured fashion. Despite a large number of existing FTL algorithms, SSD performance, predictability, and lifetime remain an issue, especially for the write-intensive workloads specific to database applications.In this paper, we show how to design FTLs that are more efficient by using the I/O write skew to guide data placement on flash memory. We model the relationship between data placement and write performance for basic I/O write patterns and detail the most important concepts of writing to flash memory: i) the trade-off between the extra capacity available and write overhead, ii) the benefit of adapting data placement to write skew, iii) the impact of the cleaning policy, and iv) how to estimate the best achievable write performance for a given I/O workload. Based on the findings of the theoretical model, we propose a new principled data placement algorithm that can be incorporated into existing FTLs. We show the benefits of our data placement algorithm when running micro-benchmarks and real database I/O traces: our data placement algorithm reduces write overhead by 20% -75% when compared to state-of-art techniques.