2017
DOI: 10.1073/pnas.1700035114
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Using deep learning and Google Street View to estimate the demographic makeup of neighborhoods across the United States

Abstract: SignificanceWe show that socioeconomic attributes such as income, race, education, and voting patterns can be inferred from cars detected in Google Street View images using deep learning. Our model works by discovering associations between cars and people. For example, if the number of sedans in a city is higher than the number of pickup trucks, that city is likely to vote for a Democrat in the next presidential election (88% chance); if not, then the city is likely to vote for a Republican (82% chance).

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Cited by 399 publications
(262 citation statements)
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“…Early work used low-level image features or mined visually distinctive patches [9,29,8] to predict geo-spatial properties such as perceived safety of cities [2,25,26], or ecological properties such as snow or cloud cover [41,34,24]. Advances in visual recognition has enabled more sophisticated analysis, such as the analysis of demographics by recognizing the make and model of cars in Street View [10]. However, while this work is exciting, the focus has been on using vision to predict known geo-spatial trends rather than discover new ones.…”
Section: Related Workmentioning
confidence: 99%
“…Early work used low-level image features or mined visually distinctive patches [9,29,8] to predict geo-spatial properties such as perceived safety of cities [2,25,26], or ecological properties such as snow or cloud cover [41,34,24]. Advances in visual recognition has enabled more sophisticated analysis, such as the analysis of demographics by recognizing the make and model of cars in Street View [10]. However, while this work is exciting, the focus has been on using vision to predict known geo-spatial trends rather than discover new ones.…”
Section: Related Workmentioning
confidence: 99%
“…We have presented a simple but novel unsupervised approach to extract and interrogate visual latent responses from urban images. This research sits in contrast to previous works which focused on supervised learning [9,18,23,27] and unsupervised learning for reconstruction [14,31]. Through visualisation, both geographically and generative, and prediction experiments we were able to retrieve meaning from these latent responses.…”
Section: Discussionmentioning
confidence: 74%
“…One such example is StreetScore where [23] collected human perception data from street images through a crowd-sourced survey (Place Pulse 2.0) which are then used to predict the perceived safety of a place [8]. Another example is the work of Gebru et al [9] whom extracted features such as car types from Google StreetView images to predict the income, race, education, and voting patterns for cities in the States. We have also seen the use of urban images [27] to predict scenicness ratings which were found to affect urban wellbeing.…”
Section: Related Work 21 Streetviewsmentioning
confidence: 99%
“…Using street view imagery researchers showed how it can be a predictor to several urban socio-economic measures in cities. Gebru et al developed an object detection model to extract cars from street view images, the paper then proceed by doing an image classification of the make, model and age of cars seen in a neighborhood area [8]. Then a lookup for the prices of the cars seen in images is performed against a database of their expected prices.…”
Section: Literaturementioning
confidence: 99%