Accurate measurement of bubble size is critical for assessing flotation performance. However, the 3D nature of bubbles, in contrast to the 2D nature of photographs obtained using a bubble viewer apparatus, may lead to distortions related to stereological assumptions. This study aimed to quantify the impact of these stereological effects on bubble size measurements in frother characterisations. Our results showed that different assumptions regarding bubble shape and volume resulted in variations in bubble size calculations of up to 10%. Furthermore, these stereological effects were propagated to the calculation of the critical coalescence concentration, leading to uncertainties of up to 14% depending on the type of frother. These findings emphasise the importance of considering stereological effects and selecting an appropriate calculation method when measuring bubble size for flotation and reagent assessments.