Using Design and Graphic Design with Color Research in AI Visual Media to Convey

Abstract

With the development of science and technology and social progress, people can reveal design information in different forms on a daily basis. The more common visual design information, the more important its development status. In visual communication design, the two most important factors are color and image. These two factors can play a great role and can attract the public’s attention. This article is based on AI technology to study the design of color matching and image application in visual media communication design, aiming to innovate the method of visual media communication design, breaking through the traditional color matching and image application, so as to better use color art in visual communication design and graphic art and design excellent works. First, this article elaborates on the concept, main components, and influencing factors of visual communication design and also introduces the application of AI technology, then designs a visual media communication design model based on AI technology, and finally analyzes the current status of visual media communication design, usage, and satisfaction. From the analytical analysis, it appears that the optical media interface is commonly used for packaging design, responding to 45.6%; it is used more in the film and television media industry, reaching 68%; 49% of the public are very satisfied with AI visual media communication design. The above data fully shows that the application of AI visual media communication design is very wide, and the color matching and image use are very prominent, and the public is willing to accept AI visual media communication design works.

Digital Media Art and Visual Communication Design Under the Background of Artificial Intelligence Research on Innovation Development

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Research on Graphic Visual Communication Design for User Perception Experience

“…Visual design, as an important aspect of user experience, directly affects the user's impression and evaluation of the product, so it becomes a very critical part of product design [8][9]. In order to improve the quality of visual design, designers need to understand the user's perception and cognitive process and master the relevant design skills and principles [10][11]. Perceptual psychology is precisely the discipline that studies human perception and mental processes, and its theories and principles can be effectively applied in visual design to improve user experience [12][13].…”

Expression and Application of Visual Communication Elements in Graphic Design under the Background of Internet+

“…Literature [11] surveyed 122 graphic designers and clients to study the visual communication elements in graphic design, through which they can communicate their design ideas in order to facilitate the communication between graphic designers and users about the design concepts. Literature [12] designed a visual media communication design model based on artificial intelligence technology, aiming to make the graphic design industry continuously meet the actual needs of social development and provide people with more considerate services. Literature [13] proposed an analysis method from the perspective of visual aesthetics and designed a graphic design three-dimensional effect as well as an expansion model, aiming to provide a guiding reference value for the research of the application of visual communication elements in graphic design and improve the effect and efficiency of graphic design.…”