2007
DOI: 10.1017/s1074070800022975
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Using Distance Education in Extension Programming

Abstract: This paper provides an overview of the development of the Management Analysis and Strategic Thinking (MAST) program conducted by Kansas State University. This intensive management training course for progressive farm and agribusiness operators is being delivered successfully using a combination of face-to-face and distance extension delivery techniques. We find that some parts of the program are best delivered face to face and other parts are best delivered via distance. Of participants surveyed, 94% would rec… Show more

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Cited by 3 publications
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“…he traditional extension education model, in which staff administers in-person presentations that growers in a particular region of the state attend, has proven successful in the past (Jones et al, 2007). Although effective, this model can pose challenges for the audience, particularly so for nursery crop producers.…”
mentioning
confidence: 99%
“…he traditional extension education model, in which staff administers in-person presentations that growers in a particular region of the state attend, has proven successful in the past (Jones et al, 2007). Although effective, this model can pose challenges for the audience, particularly so for nursery crop producers.…”
mentioning
confidence: 99%
“…T he traditional extension education model (Bohlen et al, 1960) has proven successful at disseminating information and fostering adoption (Jones et al, 2007). Although effective, there are challenges to traditional live educational programs and demonstrations, for both the extension system (delivery) and the intended audience.…”
mentioning
confidence: 99%
“…Similarly, as funding for agricultural research and Extension programs decline, Extension program efficiency becomes increasingly important (Ahearn, Yee, and Bottum, 2003;Dooley and Fulton, 1999;Martin, 2001;McDowell, 2001). This suggests that Extension educators should choose those methods of information delivery that maximize program efficiency and effectiveness (Jones et al, 2007). However, farmers vary systematically in their preference and frequency of use of alternative Extension delivery media (see, for example, Suvedi, Lapinski, and Campo, 2000), creating a set of distinct farmer audiences.…”
mentioning
confidence: 99%