Using Eye Tracking Data to Help Build Better Web Pages

Ellis, S.E.; Candrea, Ron; Misner, Jason; Craig, Christopher Sean; Lankford, Christopher P.; Hutchinson, Tom

doi:10.1177/154193129804202328

Cited by 5 publications

(4 citation statements)

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“…Ellis et al [1998] examined search for textual information on a page layout with a two-column, graphic-text block design. Performance was compared to three alternate designs, one with more hyperlinks, a second with text descriptions instead of pictures, and a third with a 'book-like layout' containing no graphics and text across the width of the page.…”

Section: Eye Tracking Usability Studiesmentioning

confidence: 99%

Could I have the Menu Please? An Eye Tracking Study of Design Conventions

McCarthy

Sasse

Riegelsberger

2004

People and Computers XVII — Designing for Society

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Existing Web design guidelines give conflicting advice on the best position for the navigation menu. One set of guidelines is based on user expectation of layout, the other on results from user testing with alternative layouts. To resolve this conflict we test whether placing the menu in an unexpected position has a negative impact on search performance. The results show that users rapidly adapt to an unexpected screen layout. We conclude that designers should not be inhibited in applying design recommendations that violate layout conventions as long as consistency is maintained within a site.

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Section: Eye Tracking Usability Studiesmentioning

confidence: 99%

Could I have the Menu Please? An Eye Tracking Study of Design Conventions

McCarthy

Sasse

Riegelsberger

2004

People and Computers XVII — Designing for Society

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“…However, it is difficult for these indicators to answer the inherent differences between different operation indicators of different interfaces, and the use of eye-tracking technology to record the user's eye movement can solve this problem. Eye movement mode shows the spatial position of the user's attention on the screen and the shift in attention, so the use of eye tracking technology can be used in the user interface analysis, usability testing, user behavior analysis and other internal reasons [2,3] . Using eye-tracking technology for user interaction with the car's central information interface allows for more intuitive test data, contributes to a virtuous upgrade of the interface design, and enhances the driver's driving experience.…”

Section: Quotesmentioning

confidence: 99%

Study on the influence of dynamic ICONS on car central control screen on safe driving

2023

ACSS

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Through eye movement experiments, to test the driver's influence on the search and recognition of icons on the center screen interface while driving. The experiment set different target information, aimed at the time of the first entry of the target information and the duration of observation. Through the analysis of the eye movement data of target icon positioning, it is found that the influence of different icon forms on the first entry time and fixation duration of target icon positioning is significant, indicating that the display form of an icon has a certain influence on information search and recognition.

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“…An eye-tracking experiment involves the monitoring of eye movement and gaze direction of a user while looking at a specific target, and performing correlation analysis, using eye-tracking technology. Eye movement behavior plays an important role in the visual cognition process [64,65], and is mainly composed of fixation and saccade, alternating to appear as a sequence [66,67].…”

Section: Experimental 2: Interface Research Based On the Eye-tracking...mentioning

confidence: 99%

Design Factors to Improve the Consistency and Sustainable User Experience of Responsive Interface Design

Zhou

Luo

et al. 2022

Sustainability

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Computers have been extended to a variety of devices, such as smart phones, tablets, and smart watches, thereby increasing the importance of responsive interfaces across multi-terminal devices. To ensure a consistent and sustainable user experience for websites and software products, it is important to study the layout, design elements, and users’ visual perception of different terminal interfaces. In this paper, the multi-terminal interfaces of 40 existing responsive websites were studied in a hierarchical grouping experiment, and six typical interface layouts were classified and extracted. Then, the main design factors affecting interface consistency of the responsive website were extracted and classified through eye tracking and a questionnaire survey. Finally, taking a sales management software tool (SA) as an example for design application, we successfully created responsive interfaces across multi-terminal devices with a consistent and sustainable experience.

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Using Eye Tracking Data to Help Build Better Web Pages

Cited by 5 publications

References 0 publications

Could I have the Menu Please? An Eye Tracking Study of Design Conventions

Could I have the Menu Please? An Eye Tracking Study of Design Conventions

Study on the influence of dynamic ICONS on car central control screen on safe driving

Design Factors to Improve the Consistency and Sustainable User Experience of Responsive Interface Design

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