Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies (Preprint)

Akers, Laura; Gordon, Judith S.

doi:10.2196/preprints.9372

Cited by 2 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Between July 2015 and December 2016, 1,145 women were recruited and enrolled using demographically targeted Facebook advertising. 21 The study was approved by the Oregon Research Institute IRB. Inclusion criteria were: being the wife or female domestic partner of a male current ST user; interested in having him quit using tobacco; willing to provide a phone number, mailing address, and e-mail address; providing informed consent; and both the woman and the ST user being U.S. or Canadian residents age 18 or older, able to read English, and able to access a computer.…”

Section: Study Proceduresmentioning

confidence: 99%

Effect of a Responsiveness-Based Support Intervention on Smokeless Tobacco Cessation: The UCare-ChewFree Randomized Clinical Trial

Akers

Andrews

Lichtenstein

et al. 2019

Nicotine &Amp; Tobacco Research

Self Cite

View full text Add to dashboard Cite

Introduction Partner behaviors and attitudes can motivate or undermine a tobacco user’s cessation efforts. We developed a multimedia intervention, UCare (Understanding-CAring-REspect) for women who wanted their male partner to quit smokeless tobacco (ST), based on perceived partner responsiveness—the empirically based theory that support is best received when the supporter conveys respect, understanding, and caring. Methods One thousand one hundred three women were randomized to receive either immediate access to the UCare website and printed booklet (Intervention; N = 552), or a Delayed Treatment control (N = 551). We assessed supportive behaviors and attitudes at baseline and 6-week follow-up, and the ST-using partner’s abstinence at 6 weeks and 7.5 months (surrogate report). Results For partners of women assigned to Intervention, 7.0% had quit all tobacco at 7.5 months, compared with 6.6% for control (χ2 (1, n = 1088) = .058, p = .810). For partners of women completing the intervention, 12.4% had quit all tobacco at 7.5 months, compared with 6.6% for Delayed Treatment (χ2 (1, n = 753) = 6.775, p = .009). A previously reported change in responsiveness-based behaviors and instrumental behaviors at 6 weeks mediated 7.5-month cessation, and change in responsiveness-based attitudes mediated the change in responsiveness-based behaviors, indirectly increasing cessation. Conclusions A responsiveness-based intervention with female partners of male ST users improved supportive attitudes and behaviors, leading to higher cessation rates among tobacco users not actively seeking to quit. The study demonstrates the potential for responsiveness as a basis for effective intervention with supporters. This approach may reach tobacco users who would not directly seek help. Implications This study demonstrates the value of a responsiveness-based intervention (showing respect, understanding, and caring) in training partners to provide support for a loved one to quit ST. In a randomized clinical trial, 1,103 women married to or living with a ST user were randomized to receive the UCare-ChewFree intervention (website + booklet) or a Delayed Treatment control. Women completing the intervention were more likely to improve their behaviors and attitudes, and change in behaviors and attitudes mediated cessation outcomes for their partners, who had not enrolled in the study and may not have been seeking to quit. Trial Registration ClinicalTrials.gov NCT01885221

show abstract

Section: Study Proceduresmentioning

confidence: 99%

Effect of a Responsiveness-Based Support Intervention on Smokeless Tobacco Cessation: The UCare-ChewFree Randomized Clinical Trial

Akers

Andrews

Lichtenstein

et al. 2019

Nicotine &Amp; Tobacco Research

Self Cite

View full text Add to dashboard Cite

show abstract

“…We named the intervention with an acronym for these themes: UCare. We then conducted a randomized clinical trial (RCT), enrolling 1145 women in 15 months using Facebook advertising [11], randomizing 552 women to the intervention condition and the rest to Delayed Treatment Control. We administered online assessments at baseline and at 6 weeks and 7.5 months postenrollment.…”

Section: Introductionmentioning

confidence: 99%

A Multimedia Support Skills Intervention for Female Partners of Male Smokeless Tobacco Users: Use and Perceived Acceptability

2018

Self Cite

View full text Add to dashboard Cite

BackgroundUCare is a new multimedia (website+booklet) intervention for women who want their male partner to quit their use of smokeless tobacco. The intervention is based on research showing that perceived partner responsiveness to social support is highest when the supporter conveys respect, understanding, and caring in their actions. The website included both didactic and interactive features, with optional video components, and special activities to help women develop empathy for nicotine addiction. The booklet reinforced the website content, encouraged women to use the website, and served both as a physical reminder of the intervention and a convenient way to share the information with her partner.ObjectiveThe objective of this study was to describe the utilization and acceptability of a multimedia intervention among women seeking to support their partner in quitting smokeless tobacco. Lessons learned with respect to design considerations for online interventions are also summarized.MethodsWe present the evaluation of the intervention components’ use and usefulness in a randomized trial.ResultsIn the randomized clinical trial, more than 250,000 visits were made to the website in a 2-year period, with the vast majority from mobile devices. Of the 552 women randomized to receive the intervention, 96.9% (535/552) visited the website at least once, and 30.8% (170/552) completed the core website component, “The Basics.” About half of the women (287/552) used the interactive “Take Notes” feature, and 37% (204/552) used the checklists. Few women used the post-Basics features. At 6 weeks, 40.7% (116/285) reported reading the printed and mailed booklet. Website and booklet use were uncorrelated. User ratings for the website and booklet were positive overall.ConclusionsIntervention website designers should consider that many users will access the program only once or twice, and many will not complete it. It is also important to distinguish between core and supplemental features and to consider whether the primary purpose is training or support. Furthermore, printed materials still have value.Trial RegistrationClinicalTrials.gov NCT01885221; https://clinicaltrials.gov/ct2/show/NCT01885221 (Archived by WebCite at http://www.webcitation.org/6zdIgGGtx)

show abstract

Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies (Preprint)

Cited by 2 publications

References 13 publications

Effect of a Responsiveness-Based Support Intervention on Smokeless Tobacco Cessation: The UCare-ChewFree Randomized Clinical Trial

Effect of a Responsiveness-Based Support Intervention on Smokeless Tobacco Cessation: The UCare-ChewFree Randomized Clinical Trial

A Multimedia Support Skills Intervention for Female Partners of Male Smokeless Tobacco Users: Use and Perceived Acceptability

Contact Info

Product

Resources

About