Using Facebook Page Insights Data to Determine Posting Best Practices in an Academic Health Sciences Library

Houk, Kathryn; Thornhill, Kate

doi:10.1080/19322909.2013.837346

Cited by 20 publications

(8 citation statements)

References 9 publications

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“…Despite advanced progress of strategic social media management in other domains, this study represents a novel area of veterinary research 32 . The FB strategy approach described in this study was similar to social media strategies given by other authors with regard to the frequency, type of posts, the format of posts, and general approach to communication 5,23,24,33 . Overall, the execution of 113 FB posts and the communication related to 3185 comments and 203 messages sent via FB Messenger were consistent and the alignment with the strategy was excellent with only three exceptions.…”

Section: Discussionsupporting

confidence: 55%

Facebook management as a tool for client communication and research recruitment in a companion animal university veterinary teaching and research hospital setting

Müller

M²

2022

Veterinary Record

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Background: There is little peer-reviewed information about the strategic use of Facebook in companion animal veterinary settings, including for research recruitment. This study evaluates the implementation and execution of a Facebook strategy in a University Teaching and Research Hospital setting and the use of Facebook as a veterinary communication and recruitment tool. Methods: All posts published on the hospital's Facebook page, messages sent via Messenger, and Facebook insight data from April 2017 to November 2019 (31 months) were reviewed and categorized. Facebook as a recruitment tool was evaluated through a survey among the faculty. Results: A total of 113 posts were published, the Facebook page had 3485 followers and altogether 590,877 users were reached. The use of a Facebook strategy supported consistent management of the Facebook page. The content was well aligned with the strategy. The survey showed that the faculty experienced a facilitation effect by their recruitment posts, although the actual recruitment varied and ranged from none to the vast majority of all recruited subjects. Conclusions: This case-based, descriptive study gives insight and generates awareness about the possibilities and limitations of communication and research recruitment via Facebook. Further research is needed to evaluate if the findings can be generalized.

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Section: Discussionsupporting

confidence: 55%

Facebook management as a tool for client communication and research recruitment in a companion animal university veterinary teaching and research hospital setting

Müller

M²

2022

Veterinary Record

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“…Buna ek olarak söz konusu araştırmada haberlerin ve duygusal açıdan etkileyici mesajların daha yüksek etkileşim sağladığı sonucuna ulaşılmıştır. Literatürde kütüphanelerin Facebook paylaşımlarında gönderi türü olarak fotoğrafları ya da multimedya paylaşımlarını tercih etmelerinin ve gönderi sıklığının kullanıcı etkileşiminde belirleyici olduğuna da değinilmektedir (Houk ve Thornhill, 2013). Bu durumun tam tersine gönderi sayısının düşük olmasına karşın yüksek takipçi sayısına sahip olan kütüphanelerin de olduğu bilinmektedir (Winn, Rivosecchi, Bjerke ve Groenendyk, 2017).…”

Section: Sosyal Medya Ve Kütüphanelerunclassified

Sosyal Medyada Kullanıcı Etkileşimi ve İçerik Kategorizasyonu: Ankara’daki Halk Kütüphanelerinin Facebook Gönderilerinin Analizi

Çakmak¹,

Eroğlu²

2020

Turk Kutuphaneciligi - Turkish Librarianship

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The presence of libraries in social media platforms that mostly based on interaction, sharing, and engagement can contribute to the identification of user expectations as well as service delivery and marketing. In this regard, the content produced by libraries on social media platforms and the reaction data obtained from users can be utilized for impact assessment purposes. In this study, it is aimed to describe user interaction and to detect the content categories by analyzing the Facebook public page contents of public libraries in Ankara. Accordingly, 1739 posts and the interaction data related to these posts were collected on the Facebook pages of 10 public libraries in Ankara. The collected data were firstly presented with descriptive statistics, and then the posts were analysed by using text mining applications. Additionally, topics and sub-topics are detected. The results showed that specific libraries actively use their Facebook pages. It was also revealed in the study that the post contents in the event category were mostly for children and students at primary and secondary levels. The number of posts included in the collection category was lower than the number of posts in other categories. It is recommended in the study that the analyzed public libraries should develop more content according to their target audiences. It is also emphasized that the analyzed libraries should increase the number of post interactions, and they should increase the number of posts related to collections and services. Lastly, It was emphasized that the analyzed libraries should act in the context of a social media strategy to increase user interaction and provide its sustainability.

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“…However, in a study to investigate the factors associated with good engagement rates among internet users on the FB page of Ministry of Health Malaysia, where 2123 posts were selected, and data was gathered from FB insights, significant positive engagement was observed with video posts, afternoon posts and posts made after office hours 23 . Another study by a health academic science library in the US found that the number of posts per day affected the number of engagements from its Facebook followers 24 .…”

Section: Discussionmentioning

confidence: 99%

The Correlation of Social Media Activity and Engagement of a Health NGO with the Outcome of Fundraising Efforts During the COVID-19 Pandemic

Rashid

Idris

Zulkiflee³

et al. 2021

Bangladesh J Med Sci

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Objective: The COVID-19 pandemic saw the involvement of many health non-governmental organisations (NGO) with volunteering work to help reduce the burden of healthcare workers (HCW). IMAM Response and Relief Team (IMARET) is one which is a chapter under the Islamic Medical Association of Malaysia (IMAM); which is also under the umbrella of the Federations of Islamic Medical Associations (FIMA). IMARET often aids HCWs during natural and manmade disasters to help reduce their burden during challenging times by providing manpower, equipment, and logistical assistance. IMARET utilizes social media (SM) for spreading information on their activities to the public, like the COVID-19 fundraising efforts. The objective of this research is to determine the correlation between their Facebook activities and fundraising outcome. Materials and Methods: This is a cross sectional study of Facebook posts and its engagement with Billplz, an online payment platform focused during the initial COVID-19 fundraising effort. Results and Discussion: During the study period, we report 346 Facebook posts with a median (IQR) of 8.00 (6.00,9.00) posts per day. As many as 4,823 donations, median (IQR) at RM34.50(18.75,86.00) was received per day. RM3425,50 (USD 830.52) (1369.00, 8376.25) was collected per day. ‘Organic Likes’ correlated significantly with the number of donations (r=0.419,p=0.006) and amount received (r=0.355,p=0.021). Both ‘Post Reach’ and ‘Shares’ significantly correlated with the number of donations (r=0.405,p=0.008)(r=0.515,p<0.01)and amount received (r=0.373,p=0.015) (r=0.453,p=0.003) respectively. Conclusion: The number of likes, reach and shares significantly correlated with the number and amount of donations received during the initial phase of the IMARET COVID-19 fundraising effort Bangladesh Journal of Medical Science Vol.20(5) 2021 p.148-154

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Using Facebook Page Insights Data to Determine Posting Best Practices in an Academic Health Sciences Library

Cited by 20 publications

References 9 publications

Facebook management as a tool for client communication and research recruitment in a companion animal university veterinary teaching and research hospital setting

Facebook management as a tool for client communication and research recruitment in a companion animal university veterinary teaching and research hospital setting

Sosyal Medyada Kullanıcı Etkileşimi ve İçerik Kategorizasyonu: Ankara’daki Halk Kütüphanelerinin Facebook Gönderilerinin Analizi

The Correlation of Social Media Activity and Engagement of a Health NGO with the Outcome of Fundraising Efforts During the COVID-19 Pandemic

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