Using Facebook to Recruit Young Australian Men Into a Cross-Sectional Human Papillomavirus Study

Das, Roopa; Machalek, Dorothy A; Garland, Suzanne M.

doi:10.2196/jmir.8739

Cited by 13 publications

(7 citation statements)

References 44 publications

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“…Cost per enrollment ranged from $21 to $52. Another study that examined HPV prevalence among Australian YMSM recruited participants age 18-35 using Facebook advertisements and reported an average cost per enrollment of approximately $32 (31).…”

Section: Discussionmentioning

confidence: 99%

Online recruitment of youth for mHealth studies

Zlotorzynska¹,

Bauermeister²,

Golinkoff³

et al. 2021

mHealth

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Background: Social networking sites and apps have emerged as an opportunity to engage in research young men who have sex with men (YMSM) at risk of HIV infection who may not be otherwise reached by in-person recruitment efforts. This paper highlights lessons learned, best practices and on-going recruitment challenges in the iTech network of the NIH Adolescent Trials Network for HIV Interventions.Methods: Recruitment was conducted for four randomized controlled trials (RCTs) of mHealth HIV prevention interventions for YMSM living in 10 US cities. Advertising was purchased on Facebook, Instagram, Snapchat, Twitter and Grindr. Users who clicked on banner ads were taken directly to a studyspecific eligibility screener and if eligible, were asked to provide contact information for follow-up by respective study site staff. Ad and screening metrics (impressions, clicks, cost per click (CPC), click-through rate (CTR), number screened, number eligible, number who provided contact information and cost per eligible contact) were compared across platforms, studies and geographic areas (where available). Screening metrics were also calculated for in-person recruitment efforts.Results: Grindr and Snapchat ads produced the highest CTRs as compared to Facebook ads. However, these ads had the lowest proportions of users who initiated eligibility screeners and ultimately Facebook ads yielded the lowest cost per eligible contact across studies. Instagram ads yielded the highest proportions of eligible contacts who were racial/ethnic minorities and under the age of 18. Geographic variability in cost per eligible contact was observed for studies with identical eligibility criteria running concurrently in different regions, driven by both advertising costs and the screening and eligibility rates. Despite lower eligibility rates, the total numbers of eligible contacts were higher for online advertising campaigns, as compared to other recruitment efforts, for all studies except P3. Ads recruiting for P3 had the highest cost per eligible contact, likely due to this study having the most stringent eligibility criteria of the studies described. Conclusions:We implemented a successful online advertising strategy to recruit YMSM at high risk for HIV infection into four RCTs of mHealth interventions. This report provides a framework for evaluation of data from future online recruitment efforts across platforms and geographic areas, regardless of inevitable changes in the digital marketing space.

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Section: Discussionmentioning

confidence: 99%

Online recruitment of youth for mHealth studies

Zlotorzynska¹,

Bauermeister²,

Golinkoff³

et al. 2021

mHealth

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show abstract

“…Conversely, Kapp et al [ 13 ] received 280 clicks on a Facebook ad to recruit women to complete a health survey on mammography, but no surveys were completed. A human papillomavirus study requiring an online questionnaire and a self-collected penile swab converted 41,811 clicks into 535 study completers (1.3%) [ 41 ].…”

Section: Steps and Strategiesmentioning

confidence: 99%

Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies

Akers¹,

Gordon²

2018

J Med Internet Res

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Targeted Facebook advertising can be an effective strategy to recruit participants for a large-scale online study. Facebook advertising is useful for reaching people in a wide geographic area, matching a specific demographic profile. It can also target people who would be unlikely to search for the information and would thus not be accessible via Google AdWords. It is especially useful when it is desirable not to raise awareness of the study in a demographic group that would be ineligible for the study. This paper describes the use of Facebook advertising to recruit and enroll 1145 women over a 15-month period for a randomized clinical trial to teach support skills to female partners of male smokeless tobacco users. This tutorial shares our study team’s experiences, lessons learned, and recommendations to help researchers design Facebook advertising campaigns. Topics covered include designing the study infrastructure to optimize recruitment and enrollment tracking, creating a Facebook presence via a fan page, designing ads that attract potential participants while meeting Facebook’s strict requirements, and planning and managing an advertising campaign that accommodates the rapid rate of diminishing returns for each ad.

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“…Among various social networking services, we used LINE as a communication platform to change vaccine intention and knowledge, literacy, and health belief model in this study. Previous studies [32,34,[36][37][38], which used Facebook, Instagram, and Twitter as communication platforms, reported that the use of social networking service allows researchers to easily connect with students and their parents, who are key persons for HPV vaccination research. However, it should be noted that high accessibility does not always guarantee high HPV vaccine uptake.…”

Section: Discussionmentioning

confidence: 99%

Influence of LINE-Assisted Provision of Information about Human Papillomavirus and Cervical Cancer Prevention on HPV Vaccine Intention: A Randomized Controlled Trial

et al. 2022

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We conducted a prospective, randomized two-arm, parallel group, and open label trial to investigate whether the use of LINE would increase HPV vaccine intention among not completely vaccinated university students. In June 2020, we recruited students aged between 18 and 35 years from four universities in Japan. Among the 357 enrollees (female, 53%), 178 and 179 participants were randomized into the LINE and Mail groups, respectively. At baseline, within three years, vaccine intention was observed in 40% vs. 42% of participants, respectively. At the first intervention, which provided similar PDF leaflets about HPV vaccine and cervical cancer prevention, there was no significant difference in vaccine intention between the two groups. However, at the second intervention of LINE-assisted knowledge intervention for 5 days per week for 7 weeks, the LINE group had a higher proportion of vaccine intention than the no intervention group (66% vs. 44%, OR: 2.62, 95% confidence interval (CI): 1.59–4.35) in per-protocol analysis. The significance remained in the intention-to-treat analysis of multiply imputed datasets. Although LINE did not directly increase HPV vaccine intention compared to conventional posts, the LINE-assisted provision of information was effective in improving HPV vaccine intention among Japanese university and college students.

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Using Facebook to Recruit Young Australian Men Into a Cross-Sectional Human Papillomavirus Study

Cited by 13 publications

References 44 publications

Online recruitment of youth for mHealth studies

Online recruitment of youth for mHealth studies

Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies

Influence of LINE-Assisted Provision of Information about Human Papillomavirus and Cervical Cancer Prevention on HPV Vaccine Intention: A Randomized Controlled Trial

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