Using Fiberless, Wearable fNIRS to Monitor Brain Activity in Real-world Cognitive Tasks

Pinti, Paola; Aichelburg, Clarisse; Lind, Frida; Power, Sarah; Swingler, Elizabeth; Hamilton, Antonia F. de C.; Gilbert, Sam J.; Burgess, Paul W.; Tachtsidis, Ilias

doi:10.3791/53336-v

Cited by 26 publications

(21 citation statements)

References 20 publications

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“…Researchers are more inclined to use standardised, functional activities that trigger a certain part of the brain. The studies demonstrated that activities of daily living are difficult to perform in a lab or clinic due to these constraints (Okamoto et al, 2004;Pinti et al, 2015). Meaningful situations are also hard to create successfully in the lab because meaningfulness is embedded in a specific context, that cannot be recreated in the lab (Huta, 2017).…”

Section: Discussionmentioning

confidence: 99%

The underpinning of meaningful activities by brain correlates: a systematic review

et al. 2023

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IntroductionEngaging in meaningful activities contributes to health and wellbeing. Research identifies meaningfulness by analysing retrospective and subjective data such as personal experiences in activities. Objectively measuring meaningful activities by registering the brain (fNIRS, EEG, PET, fMRI) remains poorly investigated.MethodsA systematic review using PubMed, Web of Science, CINAHL, and Cochrane Library.FindingsThirty-one studies investigating the correlations between daily activities in adults, their degree of meaningfulness for the participant, and the brain areas involved, were identified. The activities could be classified according to the degree of meaningfulness, using the attributes of meaningfulness described in the literature. Eleven study activities contained all attributes, which means that these can be assumed to be meaningful for the participant. Brain areas involved in these activities were generally related to emotional and affective processing, motivation, and reward.ConclusionAlthough it is demonstrated that neural correlates of meaningful activities can be measured objectively by neurophysiological registration techniques, “meaning” as such has not yet been investigated explicitly. Further neurophysiological research for objective monitoring of meaningful activities is recommended.

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Section: Discussionmentioning

confidence: 99%

The underpinning of meaningful activities by brain correlates: a systematic review

et al. 2023

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“…The second is to conduct research using simultaneous measurements. In fact, in recent years, there has been increasing research on simultaneous measurement using fNIRS and other devices, as well as research on using fNIRS measurements under conditions similar to daily life (Pinti et al, 2015;Bhatt et al, 2019;Sargent et al, 2020). Building upon such research will make it possible to explore the mechanism of the IKEA effect and quantify the value of experiential consumption by taking advantage of these fNIRS strengths.…”

Section: Future Perspectives and Limitationsmentioning

confidence: 99%

Visualizing the IKEA effect: experiential consumption assessed with fNIRS-based neuroimaging

Oishi,

Nakazawa,

Takahashi

et al. 2023

Front. Neuroergonomics

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IntroductionIn recent years, experiential consumption, which refers to purchases involving hedonic experiences, has been gathering attention in marketing research. Experiential consumption is closely related to cognitive biases, and among them, we focus on the IKEA effect, which is a cognitive bias in which the maximum willingness to pay (WTP) for a product is high because the experience of assembling the product is highly valued. Since no studies have examined the neural mechanism behind the IKEA effect, here we present the first study exploring the neural substrates of the IKEA effect using functional near-infrared spectroscopy (fNIRS). During the WTP evaluation, we expect the attachment to and memory retrieval of DIY products to be the cognitive mechanism for the IKEA effect.MethodsThirty healthy students, of which 24 were confirmed to have undergone the IKEA effect, were asked to perform a WTP evaluation task after assembling three types of do-it-yourself (DIY) products and handling three types of Non-DIY products. Their cerebral hemodynamic responses during the evaluation were measured using fNIRS. In order to adjust for temporal variability of cortical responses among participants, a personalized adaptive general linear model (GLM) analysis was adopted. Then, one-sample t-tests were performed for each DIY and Non-DIY condition for the obtained β values, and a paired t-test was performed between DIY and Non-DIY conditions.ResultsWe identified brain regions, including the left-inferior frontal gyrus (L-IFG) and left-middle frontal gyrus (L-MFG), which were probably related to cognitive processing related to the IKEA effect. Among them, the L-MFG exhibited more activation during the DIY condition than during the Non-DIY condition.ConclusionTo our knowledge, the current study is the first to reveal the neural basis of the IKEA effect. The cortical activation during evaluation of WTP for DIY and Non-DIY products exhibited marked differences. In addition to the R-IFG activation often reported for WTP evaluations, we revealed that other regions, in particular the L-IFG and L-MFG, were activated during the DIY condition. These areas are considered to be related to memory and attachment, which would serve as reasonable cognitive constituents for the IKEA effect. In conclusion, this study suggests that the value of experiential consumption can be assessed using fNIRS-based neuroimaging and provides a novel approach to consumer neuroergonomics. It is predicted that visualization the value of experiential consumption will create marketing opportunities for more and more companies and the visualization will become an indispensable method in the future.

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“…Researchers may need to follow their participants' actions in their natural environments, resulting in experimental sessions run in uncommon settings and/or at uncommon hours. Examples include studies where the 'lab' moved to people's bedrooms to capture their thoughts after being woken at night [64], to the streets of London where people's memory and brain activity were measured while they walked around [65], tracked via GPS to locations to test navigation [66], or a classroom where student-teacher interactions were observed and neural synchronisation studied to capture learning as it occurred [29]. Mobile brain and behavioural monitoring devices allow the flexibility required in these studies and rapid technical developments may allow even more ambitious paradigms to be developed [67].…”

Section: Taking the Lab Into The Real-worldmentioning

confidence: 99%

Ecological Brain: Reframing the Study of Human Behaviour and Cognition

Vigliocco¹,

Convertino²,

Felice³

et al. 2023

Preprint

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The last decade has seen substantial advances in the capacity to record behaviour and neural activity in humans in real-world settings, to simulate real-world situations in laboratory settings and to apply sophisticated analyses to large-scale data. Along with these developments, the call for ecological validity (increased use of naturalistic materials and more real-world-like settings for experiments) has been renewed. Here we sketch a framework for real-world research where previous approaches are integrated into a cyclic process of “bringing the lab to the real world” (recording behavioural and neural responses in their real-world settings) and “bringing the real-world to the lab” (manipulating the environments in which behaviours occur in the lab) that allows for discovery and theory development.

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Using Fiberless, Wearable fNIRS to Monitor Brain Activity in Real-world Cognitive Tasks

Cited by 26 publications

References 20 publications

The underpinning of meaningful activities by brain correlates: a systematic review

The underpinning of meaningful activities by brain correlates: a systematic review

Visualizing the IKEA effect: experiential consumption assessed with fNIRS-based neuroimaging

Ecological Brain: Reframing the Study of Human Behaviour and Cognition

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