“…Sometimes the analysis process is referred to as`content analysis (McDaniel 1996, McFarland et al 1998, Sim 1998, but this term is more usually reserved for techniques used to quantify qualitative data by counting frequencies of occurrences of words, phrases or themes as discussed by Krippendorff (1980) and Stewart and Shamdasani (1990). Latent' as well as`manifest' content may be identi®ed using this method, but this may also rely on quanti®cation of data.…”