Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle

Arora, Raj; Stoner, Charles R.; Arora, Alisha

doi:10.1108/07363760610674329

Cited by 69 publications

(69 citation statements)

References 28 publications

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“…Considerable research on persuasion has examined the impact of message framing (i.e., gain vs. loss) on healthrelated behavioral intentions, such as breast self-examinations (Banks et al 1995;Meyerowitz and Chaiken 1987), dieting (Spiegel et al 2004) and exercise (Arora et al 2006;Jones et al 2003). These authors manipulate gain-framed messages by focusing on the benefits that result from performing the behavior described in either a gain or a nonloss situation, such as: "If you get a mammogram, you are likely to find out that your breasts are healthy" (gain) versus "If you get a mammogram, you decrease the risk of an undetected, potentially life-threatening tumor" (nonloss).…”

Section: Development Of Hypothesesmentioning

confidence: 99%

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Daryanto

Ruyter

Wetzels

et al. 2009

J. of the Acad. Mark. Sci.

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In this paper, we examine the impact of various configurations of regulatory fit on the attitudes, exercise intentions and actual behavior of members of a health club loyalty program. Regulatory fit is conceptualized as both the match between types of program rewards and how they are communicated, as well as the congruence between reward types and regulatory focus as a stable, individual disposition. In two experimental designs, non-point reward programs offering a short-term cash bonus were used. The results of Study 1 suggest that regulatory fit has a positive impact on perceived value, exercise intentions and exercise intensity, but not on visit frequency. Analysis of repeated behavioral measures further reveals that regulatory fit has a stronger impact on exercise intensity over time relative to nonfit. Study 2 also confirms the predictive power of regulatory fit over nonfit when conceptualized as the match between reward type and trait regulatory focus.

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Section: Development Of Hypothesesmentioning

confidence: 99%

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Daryanto

Ruyter

Wetzels

et al. 2009

J. of the Acad. Mark. Sci.

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“…To date, the moderating effect of source credibility has been found in studies on the promotion of goods or services (Arora et al 2006;Jones et al 2004;Kumkale et al 2010;Zhang and Buda 1999). Though examples of studies focused on the role of source credibility in social marketing programs can be found, they are relatively rare.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach

Hussein

Manna

Cohen

2014

GADJAH MADA INT. J. BUS.

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Though highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person's attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention.Abstrak: Meskipun menyusui bayi sejak lahir untuk jangka waktu tertentu sangat dianjurkan oleh berbagai organisasi kesehatan dunia, namun hal tersebut tidak universal. Oleh karena itu, perlu diadakan penelitian untuk mendapatkan cara yang tepat dan efektif untuk mempromosikan perilaku menyusui. Penelitian ini yang berakar dalam perspektif social marketing, yang menguji dampak pesan framing dan kredibilitas sumber data terhadap niat berperilaku untuk menyusui. Percobaan dengan menggunakan desain faktorial 2 x 2 dilakukan di Indonesia yang sangat relevan mengingat persentase perempuan Indonesia yang menyusui lebih rendah daripada negara lain. Penelitian ini dilakukan dengan sampel data sebanyak 279 perempuan hamil yang berpartisipasi dalam penelitian ini. Temuan dari penelitian ini menunjukkan bahwa interaksi antara pesan framing dan kredibilitas sumber data memiliki pengaruh yang signifikan terhadap sikap dan niat untuk memberikan air susu ibu (ASI) eksklusif. Selain itu, penelitian ini menemukan bahwa sikap merupakan faktor penting dalam menentukan niat.

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“…For example, exercise promotion messages presented by a noncredible source resulted in little further consideration of the message, therefore limiting the potential influence of the message (Jones, Sinclair, & Courneya, 2003). Other researchers found that a highly credible source of exercise information (the American Heart Association) positively influenced attitudes and intentions toward exercise behavior (Arora, Stoner, & Arora, 2006). Similarly, citing a non-governmental cancer council as the source improved the success of a sun protection campaign (Smith, Bauman, McKenzie, & Thomas, 2005).…”

mentioning

confidence: 99%

A mixed methods evaluation of televised health promotion advertisements targeted at older adults

Berry

Spence

Plotnikoff

et al. 2009

Evaluation and Program Planning

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The purpose of this research was to evaluate television advertisements targeted at 55-70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions to perform the healthy behaviors were evaluated using mixed methods research. Results from a population level survey (n = 1600) showed low unprompted and prompted awareness of the campaign and no differences in intentions or behaviors among those who were aware of the campaign. Unprompted recall resulted in a very wide range of responses including the citation of many commercial advertisers. Qualitative themes that emerged from the focus groups included neutral, positive, and negative comments about the advertisements, source credibility, website considerations specific to seniors, and suggestions about appropriate advertising for older adults. This research showed that the increased attention paid to the advertisements was due in a large part to negative reactions to the character used in the advertisements. Another important finding was the government was not considered to be a credible source of health information. Finally, health promoters should be cautious about websites as the primary source of information, particularly for older adults. KeywordsTelevision advertisements; Older adults; Survey; Focus groups BackgroundModifiable lifestyle factors such as consuming a diet that includes fruits and vegetables, whole grains, and is low in saturated fat and added sugars can improve health (US Department of Health, 2000). Eating Well with Canada's Food Guide (Health Canada, 2007) CIHR Author ManuscriptCIHR Author Manuscript CIHR Author Manuscript also recommends that adults over the age of 50 consume seven servings of fruits and vegetables and seven servings of grains per day; yet on a daily basis, only 59% of men and 52% of women between the ages of 51 and 70 years consume at least five servings of fruits and vegetables (Statistics Canada, 2007). In addition to a healthy diet, physical activity is an important factor in achieving and maintaining health. Physical inactivity is a modifiable risk factor for cardiovascular disease as well as a number of other negative health outcomes (Warburton, Nicol, & Bredin, 2006). Diseases of the circulatory system are much more prevalent in seniors but these can be improved with physical activity (Taylor et al., 2004). Taylor et al. also provide compelling evidence for the positive role that physical activity can play in bone health and falls prevention in seniors. Although population levels of leisuretime physical activity were on the rise in Canada in the 1980s and 1990s (Craig, Russell, Cameron, & Bauman, 2004), seniors continue to be among the least active, with 50% of men and 65% of women over the age of 65 years classified as inactive (Canadian Fitness and Lifestyle Research Institute, 2005). It is clear that improving diets and increasing levels of physical activity can have...

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Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle

Cited by 69 publications

References 28 publications

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach

A mixed methods evaluation of televised health promotion advertisements targeted at older adults

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