Using Google Analytics to measure visitor statistics: The case of food composition websites

Pakkala, Heikki; Presser, Karl; Christensen, Tue

doi:10.1016/j.ijinfomgt.2012.04.008

Cited by 61 publications

(42 citation statements)

References 8 publications

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“…The data was collected by Google Analytics (Clifton, 2012;Pakkala, Presser, & Christensen, 2012) from course Websites of the Open University of Israel that offers its students a choice of distance and blended learning models.…”

Section: Methodsmentioning

confidence: 99%

Evolving Consumption Patterns of Various Information Media via Handheld Mobile Devices

Gafni

Geri

2015

IISIT

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This study examines diverse information media in order to identify those formats that are most suitable for consumption via handheld mobile devices, namely, smartphones and tablets. The preferences of the users are measured objectively by analyzing actual data of their relative use of handheld mobile devices and personal computing (PC) desktop devices, including laptops and notebooks, for consumption of information presented in various formats. Our findings are based on Google Analytics pageview data of five course Websites during a period of three semesters, by 11,557 undergraduate students. M-learning contexts were chosen, since in a learning environment the interests of information providers (i.e., the instructors) are in accord with those of the information consumers (i.e., the students), whereas in commercial settings there may be conflicts of interests. Our findings demonstrate that although about 90% of the pageviews were via PC devices, the rate of smartphone use for consuming learning content in diverse information media is gradually increasing as time goes by, whereas the rate of tablet use for these purposes is stagnant. The most promising direction for smartphone development, emanating from the findings, is online video content.

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Section: Methodsmentioning

confidence: 99%

Evolving Consumption Patterns of Various Information Media via Handheld Mobile Devices

Gafni

Geri

2015

IISIT

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“…This study used data analytics (LaValle et al, 2011) for analyzing objective data collected by Google Analytics (Clifton, 2012;Pakkala, Presser, & Christensen, 2012) from the Website of the Open University of Israel that offers its students either distance or blended learning. Several sorts of online video lectures were included in hundreds of the University's course Websites.…”

Section: Methodsmentioning

confidence: 99%

The U-Curve of E-Learning: Course Website and Online Video Use in Blended and Distance Learning

Geri

Gafni

Winer

2014

IJELL

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“…hand-coding web pages), umieszczono na serwerze, i opublikowano w Internecie. Aktywność użytkowników monitorowano z wykorzystaniem Google Analytics, jednego z najbardziej znanych w świecie narzędzi umożliwiających kompleksowy monitoring witryny (Clifton, 2012;Pakkala, Presser, Christensen, 2012;Palonka, 2015).…”

Section: Materiał I Metodyunclassified

Conversion rate in sales of tourist product

Król

2017

PDGR

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Streszczenie. Witryny gospodarstw agroturystycznych pełnią zwykle funkcję informacyjną, marketingową i kontaktową, a coraz częściej również rezerwacyjną i płatniczą. Celem ich utworzenia może być zachęcenie odbiorcy do zapoznania się z ofertą, wypeł-nienia formularza kontaktowego, czy też rezerwacji i zakupu usługi. Stopień realizacji celu jest w marketingu internetowym określany mianem konwersji, którą można precyzyjnie zmierzyć.Celem pracy było zbadanie wpływu zmian wybranych atrybutów witryny na stopień konwersji celu na przykładzie modelowego gospodarstwa agroturystycznego. W badaniach wykorzystano Google Analytics Content Experiments oraz metodę testów A/B, które wykazały, że grafika o wysokim kontraście opisana charyzmatycznym hasłem, w połącze-niu z gwarancją rabatu znacząco wpływają na poziom konwersji celu. Słowa kluczowe: marketing konwersji • współczynnik konwersji • skuteczność witryny • testy A/BAbstract. Agritourism farm websites usually play an informative, marketing and contact function. More and more frequently they also serve for booking and payment. Hence, the objective of their creation can be encouraging the user to become acquainted with the offer, fill out the contact form or to make the booking and buying the service. The degree of target realization is called conversion in Internet marketing and it can be measured precisely.The aim of the paper was the investigation of the impact of changes in the selected website attributes on the degree of conversion based on the example of a model agritourism farm. Google Analytics Content Experiments and A/B testing method were used in the study, revealing that high contrast graphic design described with charismatic slogan, connected with a discount guarantee influence the target conversion level significantly.

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Using Google Analytics to measure visitor statistics: The case of food composition websites

Cited by 61 publications

References 8 publications

Evolving Consumption Patterns of Various Information Media via Handheld Mobile Devices

Evolving Consumption Patterns of Various Information Media via Handheld Mobile Devices

The U-Curve of E-Learning: Course Website and Online Video Use in Blended and Distance Learning

Conversion rate in sales of tourist product

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