2019
DOI: 10.1017/s0022215119001348
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Using Google Trends to understand information-seeking behaviour about throat cancer

Abstract: ObjectiveMany people seek health information from internet sources. Understanding this behaviour can help inform healthcare delivery. This study aimed to review Google Trends as a method for investigating internet-based information-seeking behaviour related to throat cancer in terms of quantity, content and thematic analysis.MethodData was collected using Google Trends. Normalised data was created using the search terms ‘throat cancer’, ‘cancer’, ‘HPV’, ‘laryngeal cancer’ and ‘head and neck cancer’. The search… Show more

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Cited by 14 publications
(13 citation statements)
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“…In recent years, GT was often used for infodemiological assessment of different medical phenomena [ 9 15 ]. As shown by Kang et al [ 34 ], GT has been proven to be a good complementary source for surveillance of annual influenza outbreaks and noted that GT could be used for detecting early signals of major outbreaks.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…In recent years, GT was often used for infodemiological assessment of different medical phenomena [ 9 15 ]. As shown by Kang et al [ 34 ], GT has been proven to be a good complementary source for surveillance of annual influenza outbreaks and noted that GT could be used for detecting early signals of major outbreaks.…”
Section: Discussionmentioning
confidence: 99%
“…It involves the analysis of online search patterns to gain more insight on human behavior to inform medical professionals [ 9 ]. Indeed, several medical reports assessed the seasonality of different symptoms and diseases, such as tinnitus, epistaxis, laryngitis or dengue fever using GT [ 9 15 ]. However, up to now, literature has been sparse on web-based inquiries regarding acute pharyngitis or its most common symptoms.…”
Section: Introductionmentioning
confidence: 99%
“…In this sense, media coverage seems to be an important explanatory factor [26]. An example of how the media can affect this analysis was recently presented by Faoury et al [27] and colleagues this year, in which throat cancer searches presented three peaks during the analysed period and these peaks were mostly related to a famous actor’s throat cancer diagnosis and news related to this case.…”
Section: Discussionmentioning
confidence: 99%
“…Research in the field of health is one of the pioneers in using Google Trends to map information searches related to health topics. For example, the search for the topic of "throat cancer" is high when news of new treatment technologies is discovered (Faoury et al, 2019). Several other health studies also use Google Trends to predict outbreaks of disease in an area (Eysenbach, 2011;Ginsberg et al, 2009;Polgreen et al, 2008b).…”
Section: Methodsmentioning
confidence: 99%
“…Google Trends is one of the products of Google Inc., which serves to present a keyword index used by internet users in information search activities within a specified period and specific geographical areas (Choi & Varian, 2012;Tijerina et al, 2019). The data of the search results are presented in the range of 0-100, with the peak point of the search will get a value of 100 (Choi & Varian, 2012;Faoury et al, 2019). This value is obtained by comparing the number of searches for certain keywords with the number of searches that exist on Google at a certain period (Choi & Varian, 2012).…”
Section: Methodsmentioning
confidence: 99%