2021
DOI: 10.1177/1470785320980631
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Using immersion research and people-driven design to improve behavior change programs

Abstract: This research note describes the use of immersion research in combination with people-driven design as an alternative approach to tackling intransigent behavior change challenges. Using a case study from Indonesia where child stunting was prevalent despite diverse food availability, the four-step process of immersion research, immersion in immersion findings, people-driven design, and trialing is described. It highlights the need to change mindsets among design experts so that they forge a deeper connection wi… Show more

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“…When people are invited to participate in what is effectively the expert space, a number of challenges arise which limit the authenticity of the voices and their experience. Furthermore, it is difficult to understand multiple perspectives when some people are never invited to, self-excluded from, or cannot access this space [ 25 , 26 ]. Jupp further notes that such ‘invited spaces’ may be ‘constrained by power differences, vested interests, social desirability and sponsor biases’ and are often detached from context.…”
Section: Methodsmentioning
confidence: 99%
“…When people are invited to participate in what is effectively the expert space, a number of challenges arise which limit the authenticity of the voices and their experience. Furthermore, it is difficult to understand multiple perspectives when some people are never invited to, self-excluded from, or cannot access this space [ 25 , 26 ]. Jupp further notes that such ‘invited spaces’ may be ‘constrained by power differences, vested interests, social desirability and sponsor biases’ and are often detached from context.…”
Section: Methodsmentioning
confidence: 99%