Using internet search behavior to assess public awareness of protected wetlands

Do, Yuno; Kim, Ji Yoon; Lineman, Maurice; Kim, Dongkyun; Joo, Gea‐Jae

doi:10.1111/cobi.12419

Cited by 48 publications

(18 citation statements)

References 23 publications

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“…The use of Google Trends in this context is well-established (Proulx et al 2014) and has been used to gauge public awareness and interest in a number of other conservation contexts (e.g. Do et al 2014, Nghiem et al 2016, Soriano-Redondo et al 2016, Braczkowski et al 2018. Finally, we used outlier detection in time series analysis to identify (1) monthly peaks in public interest, 2005-2016 and (2) daily peaks in social and editorial media activity and weekly peaks in public interest, 2015-2016 and, for both, assessed temporal co-occurrence amongst datasets and with events.…”

Section: Methodsmentioning

confidence: 99%

Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Harrington¹,

D’Cruze²,

Macdonald³

2018

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Attention focused on pangolins (Pholidota) and the threats posed to their survival and welfare by international trade (for use in Chinese Traditional Medicine and the Asian wild meat market) has skyrocketed across all digital information platforms over the last decade. Previously obscure and often referred to as the ‘mammal you’ve never heard of’, pangolins are now widely recognised as an icon of the illegal wildlife trade. We document the events that led to the pangolins’ ‘rise to fame’, culminating in its Appendix I listing by CITES in September 2016 and a global commercial trade ban and explore temporal co-occurrence between events and peaks in media activity and public interest with the aim of identifying events (or types of events) that may have been influential in terms of awareness-raising. More broadly, our objective was to highlight lessons in public communication that might be applied to awareness campaigns for other lesser-known threatened species. We found no evidence that any particular type of event was more likely to generate a significant media/public response than any other, but peaks in public interest co-occurred with reports of pangolin seizures, highlighting the importance of news coverage of these incidents. Further, although neither editorial nor social media peaks were strongly correlated with the timing of events, they sometimes co-occurred with different events and each differed in their coverage of different types of events, suggesting that editorial and social media have independent and distinct roles to play in conservation communication. However, despite their iconic status, public interest in pangolins is still not equivalent to that directed at, for example, tigers, elephants or lions, so efforts need to be sustained. Finally, we note that, although attention can help to generate funds and influence policy, this alone will not be enough to achieve a favourable conservation status for pangolins – on-going and future work need to ensure that public enthusiasm for this species is translated into effective protection.

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Section: Methodsmentioning

confidence: 99%

Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Harrington¹,

D’Cruze²,

Macdonald³

2018

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“…Online information quality (OIQ) 5 Andreassen and Streukens, 2009;Albayrak et al, 2010;Bragazzi, 2014;Do et al, 2015;Evans, 2015 User-friendly accessibility (UFA) 5 Kirakowski et al, 1998;Do et al, 2015 Satisfaction (S) 5 Andreassen and Streukens, 2009;Albayrak et al, 2010;Moore, 2012;Hao et al, 2015 Tourists' behavioral intentions (TBI)…”

Section: Tourist Destination Online Content (Tdoc)mentioning

confidence: 99%

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey

Majeed

Zhou

et al. 2020

Front. Psychol.

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This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists' behavioral intentions with a mediating role of tourists' satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists' behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan. Partial least square structural equation modeling was used to statistically analyze the gathered data. The findings indicate that tourists' perceptions of TDOC directly influence their behavioral intentions, while tourists' satisfaction exerts a mediating influence between tourists' perceptions of TDOC and their behavioral intentions. Taking advantage of an economical and widespread online environment, destination marketing organizations could attract more tourists by fostering confidence in TDOC and positive eWOM to remain competitive in the long run. Important theoretical and practical implications are discussed.

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“…For instance, Do et al . () investigated the cultural impact of Ramsar wetland designation in South Korea by tracking relative search volumes (RSVs) of issues related to wetland areas in the country. They found that most internet searches were related to the largest and most well‐known tidal and inland wetlands, and increased substantially after their designation as Ramsar sites in 2008.…”

Section: Advancing Conservation Through Culturomics: Five Key Areasmentioning

confidence: 99%

Conservation culturomics

Ladle

Correia

et al. 2016

Frontiers in Ecol & Environ

Self Cite

253

220

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Culturomics is an emerging field of study that seeks to understand human culture through the quantitative analysis of changes in word frequencies in large bodies of digital texts. Culturomics research can help practitioners in nature conservation respond to cultural trends, building and reinvigorating its societal relevance. We identify five areas where culturomics can be used to advance the practice and science of conservation: (1) recognizing conservation‐oriented constituencies and demonstrating public interest in nature, (2) identifying conservation emblems, (3) providing new metrics and tools for near‐real‐time environmental monitoring and to support conservation decision making, (4) assessing the cultural impact of conservation interventions, and (5) framing conservation issues and promoting public understanding. More generally, culturomics opens up an exciting new area of research, equipping conservationists with novel tools to explore and shape human interactions with the natural world.

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Using internet search behavior to assess public awareness of protected wetlands

Cited by 48 publications

References 23 publications

Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey

Conservation culturomics

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