Using mobile data to evaluate unobserved tourist overnight stays

Nyns, Symi; Schmitz, Serge

doi:10.1016/j.tourman.2021.104453

Cited by 16 publications

(10 citation statements)

References 23 publications

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“…Because tourist mobility plays a critical role in aspects of destination marketing, several studies on tourist mobility have been conducted in the context of tourism management and sustainable development (McKercher and Lau, 2008; Stienmetz et al , 2021; Park et al , 2021) have proposed identifying similarities in tourist mobility among individual travelers from spatial and temporal perspectives. In other work, Nyns and Schmitz (2022) have analyzed tourists’ overnight stays with reference to official statistics, while Sung et al (2022) have shown what customer engagement with food trucks implies for marketing. Both of those studies indicated that understanding tourist mobility is essential from the perspective of destination management.…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application

Kim,

Park,

Chae

2023

JHTT

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Purpose In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation theory: (1) to examine changes in travel distances in the USA before and during the pandemic, (2) to identify distinct travel patterns across different regions during the pandemic; and (3) to explore threat- and coping-related factors influencing tourist mobility. Design/methodology/approach The authors used two primary sources of data. First, smartphone data from SafeGraph provided hotel-specific variables (e.g. location and visitor counts) and travel distances for 63,610 hotels in the USA. Second, state-level data representing various factors associated with travel distance were obtained from COVID-19 Data Hub and the US Census Bureau. The authors analyzed changes in travel distances over time at the state and regional levels and investigated clinical, policy and demographic factors associated with such changes. Findings The findings reveal actual travel movements and intraregional variances across different stages of the pandemic, as well as the roles of health-related policies and other externalities in shaping travel patterns amid public health risks. Originality/value To the best of the authors’ knowledge, this study is the first to empirically examine changes in travel distances to hotels as destinations using smartphone data along with state-level data on COVID-19 and demographics. The findings suggest that tourism enterprises and stakeholders can proactively adapt their strategies by considering threat appraisals and coping mechanisms, both of which are influenced by externalities such as health-related policies.

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Section: Literature Reviewmentioning

confidence: 99%

Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application

Kim,

Park,

Chae

2023

JHTT

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“…Average stay of tourist is a highly considered variable in tourism studies because it is a key element in the decision-making process of a tourist [56,93,94], and DMOs' promotion campaigns must be adjusted to the tourist's decisions with regard to the time they spent at a destination. The length of stay is an important issue for the management of tourism travels, since longer lengths of stay result in higher hotel occupancy rate and hotel earnings [56,95].…”

Section: Demand Indicatorsmentioning

confidence: 99%

“…Overnight stay at hotel is another Key Perform Indicator (KPI) or metric that measure the performance of a particular area of hotel operations or the overnight stays as a whole. This ensures clear visibility on the functionality and sustainability of hotels and a destination within the hospitality landscape [see 26,54,78,93,95,98]. DMOs should invest more in preserving, enhancing, and promoting both tangible and intangible cultural heritage for attracting tourism flows and ensuring longer stay [99].…”

Section: Demand Indicatorsmentioning

confidence: 99%

The Impact of Tourism Promotion at Andalusian Eight Provinces

Florido-Benítez¹

2023

Preprint

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The aim of this study is to analyse tourism promotion of eight provinces of Andalusia from 2010 to 2022, and to examine the ways that tourism promotion campaigns influence and stimulate the improving of tourism supply and demand at Andalusian provinces. The methodology used in this study collected data from Andalusian public organizations (secondary data), and information related to this topic from researchers and organizations (primary data) for the purpose of this research project. This research provides a new contribution to tourism industry and promotion strategies context. Findings of the current study prove that DMOs of Andalusian provinces increased the tourism promotion budgets and campaigns to revitalize the tourism demand and supply due to the pandemic crisis and Russia’s invasion of Ukraine. Indeed, results of this research suggest that Andalusia’s tourism promotion budgets and campaigns have helped to improve the number of passenger arrivals, number of tourists, hotel occupancy rate, overnight stays at hotels by international and Spanish, and total overnight stay indicators in the period analysed, especially in the years 2021 and 2022. The contribution of this study has a great relevance to tourist destinations, DMOs, hotels, airports, and stakeholders where application of tourism promotion budgets, joint promotion campaigns, and new tourism products and services should be implemented to improve the tourism supply and demand, guarantee the regional and local economy and well-being of population.

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“…Możliwości interpretacji wyników niniejszej analizy są ograniczone przede wszystkim dlatego, że użyto danych odnoszących się tylko do dwóch platform pośredniczących w wynajmie mieszkań na wynajem (Airbnb i Vrbo), pomijając największego pośrednika -Booking.com -oraz inne platformy. Dlatego w przyszłych badaniach nad wykorzystaniem mieszkań turystycznych trzeba stosować zróżnicowane metody w różnych skalach przestrzennych -od badań terenowych, po różnego rodzaju wtórne dane uwzględniające zarówno mieszkania turystyczne, jak i inne "niewidoczne" w konwencjonalnych badaniach statystycznych formy zakwaterowania turystycznego (Nyns, Schmitz, 2022).…”

Section: Charakterystyka I Zmiany Oferty Mieszkań Turystycznych W Cza...unclassified

Najem krótkoterminowy w Polsce w czasie pandemii COVID-19

Adamiak¹

2022

Czasopismo Geograficzne

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Dane statystyczne o turystyce pochodzące z badania bazy noclegowej nie uwzględniają wielu kategorii turystów, np. nocujących u rodziny i znajomych oraz w drugich domach. Niniejszy artykuł dotyczy rosnącej kategorii "niewidocznych" miejsc noclegowychmieszkań na turystyczny wynajem krótkoterminowy. Celem artykułu jest analiza rozmieszczenia oraz zmian podaży i popytu na mieszkania turystyczne w Polsce przed pandemią COVID-19 i w czasie jej trwania (od 2019 do końca 2021 r.). Wykorzystano dane pochodzące z platform Airbnb i Vrbo. Omawiane mieszkania stanowią znaczną część turystycznej bazy noclegowej w kraju: na 5 rejestrowanych miejsc noclegowych przypada 1 w mieszkaniach turystycznych dystrybuowanych przez wymienione platformy (w Trójmieście i Krakowie -aż 3-4). Choć mieszkania turystyczne są skoncentrowane w dużych miastach, rośnie ich liczba w regionach górskich, nadmorskich i pojeziernych. Wywołany przez pandemię spadek liczby podróży turystycznych był mniej zauważalny w mieszkaniach turystycznych niż w rejestrowanej bazie noclegowej. W miastach zanotowano silne spadki liczby gości w tego typu obiektach, z kolei poza nimi widoczny był wzrost liczby noclegów w mieszkaniach turystycznych w 2021 r. względem okresu przed pandemią. Liczba dostępnych mieszkań dostosowuje się do zmieniającego się zapotrzebowania szybciej niż liczba miejsc w obiektach hotelarskich. Praca potwierdza potrzebę uwzględnienia mieszkań turystycznych w badaniach statystycznych, planowaniu polityki turystycznej i przestrzennej.

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Using mobile data to evaluate unobserved tourist overnight stays

Cited by 16 publications

References 23 publications

Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application

Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application

The Impact of Tourism Promotion at Andalusian Eight Provinces

Najem krótkoterminowy w Polsce w czasie pandemii COVID-19

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