Using Piwik Instead of Google Analytics at the Cornell University Library

Chandler, Adam; Wallace, Melissa

doi:10.1080/0361526x.2016.1245645

Cited by 22 publications

(15 citation statements)

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“…However, GA might be inappropriate for some types of cultural institutions, such as libraries, which have a tradition to protect the readers' privacy. Another alternative for web analytics might be Piwik (piwik.org), a free, open source tool, which supports local data collection (Chandler and Wallace, 2016).…”

Section: Monitoring Website Performancementioning

confidence: 99%

Pain points of cultural institutions in search visibility: the case of Serbia

Krstić

Masliković²

2019

LHT

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Purpose The purpose of this paper is to identify the common issues affecting the cultural institutions’ websites in terms of organic search visibility and to detect if there are some category specifics for the national libraries, archives and museums. Design/methodology/approach In the first phase, an online survey was conducted involving the cultural institutions of national importance, aiming to map the current state of their websites in organizational and functional terms, to collect the information about the used domains, their social media activity and the use of analytical tools to monitor the visitor behavior and online traffic. In the second phase, the cultural institutions’ websites were analyzed using the “White Hat SEO” technics of optimization on Google. Findings From the category perspective, the historical archives have the best Technical search engine optimization (SEO) position due to the low coding errors and fair site speed, the libraries are leading in content generation and the museums have a very good total SEO index due to their strong social media activities. Common issues are detected in the description of web images, non-existence of sitemaps and low website mobile friendliness. Research limitations/implications The data were collected from the personnel of the national cultural institutions based on their pre-assumed knowledge and understanding of website management. Practical implications The research methodology can be used to analyze the organic visibility of any national culture on search engines. Originality/value A research gap in addressing the cultural institutions’ websites from the search engine perspective was identified and addressed within the paper.

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Section: Monitoring Website Performancementioning

confidence: 99%

Pain points of cultural institutions in search visibility: the case of Serbia

Krstić

Masliković²

2019

LHT

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“…Much of the library-related privacy literature focuses on the importance and adoption of secure Internet communication protocols (e.g. https), the development of privacy policies, and ethical data collection and use, often providing practical tips for librarians who are trying to secure a library's web presence (American Library Association, 2020; Breeding, 2019; Breeding, 2016; Chandler and Wallace, 2016; Nichols Hess et al , 2015; O'Brien et al , 2018; Quintel and Wilson, 2020; Thomchick and San Nicolas-Rocca, 2018). Singley (2020) calls for librarians to widen their perspective of privacy, focusing less on traditional concerns, such as the anonymity of circulation records, and more on those resources provided to the library (or directly to users) by third parties, developing a holistic approach that considers privacy in collection decisions, user authentication, instruction and advocacy efforts on campus.…”

Section: Literature Reviewmentioning

confidence: 99%

Privacy concerns and the prevalence of third-party tracking cookies on ARL library homepages

Marino

2021

RSR

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PurposeThe integration of third-party resources on library websites may be inadvertently contributing to surveillance technologies without user knowledge. This study set out to determine the prevalence of third-party tracking cookies on Association of Research Libraries (ARL) member homepages, the entities that are tracking users and for what purpose and what control users have over their cookie preferences.Design/methodology/approachHomepages from the 124 ARL member libraries were visited. Evidence of a privacy or cookie statement was collected and cookie logs were captured. This data were compared against the Disconnect list of known trackers and analyzed to determine the extent to which third-party tracking cookies were used across ARL sites, who was setting the cookies and for what purpose, and whether this use differed with regards to a library's identifying features.FindingsIt was determined that many ARL libraries do contribute to the ability to track a user's activity across the web, with one-third containing third-party tracking cookies. A user's contact with tracking cookies is influenced by various traits defining the institution. Users are given very little control over the cookies logged on their machines.Originality/valueThis study explores library efforts to protect user privacy, adopting an introspective approach that focuses on library websites. It will provide discussion points for librarians to question not only what third-party tracking cookies are present on their sites and why, but also how to educate their users about privacy issues.

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“…The LIS profession has also witnessed increasingly widespread concern about digital surveillance as libraries in the United States grapple with the consequences of facing ICE in the wake of the PATRIOT Act (Jaeger, McClure, Bertot, and Snead 2004;Matz 2008;Carpenter 2015;Lamdan 2019;). Libraries have also worked to enhance the privacy of web protocols (Askey and Arlitsch 2015), web analytics (Chandler and Wallace 2016), and cloud-based library services (Kritikos and Zimmer 2017). Profession-wide training and conversations about the implications of digital surveillance have strengthened the field's stance against unnecessary data collection, and has provided us with tools and partnerships necessary to understand complex technological issues, raise awareness for privacy, and advocate against surveillance.…”

Section: Privacy Advocacy and Actionmentioning

confidence: 99%

Participatory Approaches for Designing and Sustaining Privacy-Oriented Library Services

Young

Walker

Swauger

et al. 2020

JIFP

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Privacy is a long-held value of information professionals, but new technologies of the contemporary digital age pose new risks to privacy. In an effort to build participatory, profession-wide action in support of designing privacy-oriented library services, two groups were formed with the goal of generating ideas and sustaining action: the National Forum on Web Privacy and Web Analytics, and Digital Library Federation Technologies of Surveillance Working Group. In this paper, members of these two groups present case study descriptions and analysis via reflective self-assessment. The authors discuss how these groups can serve as models of participatory action for integrating the value of privacy into the design of library services, technologies, policy, and outreach.

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Using Piwik Instead of Google Analytics at the Cornell University Library

Cited by 22 publications

References 0 publications

Pain points of cultural institutions in search visibility: the case of Serbia

Pain points of cultural institutions in search visibility: the case of Serbia

Privacy concerns and the prevalence of third-party tracking cookies on ARL library homepages

Participatory Approaches for Designing and Sustaining Privacy-Oriented Library Services

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