“…With the exception of perspectives from design science, participatory, and interventionist research (eg, Gregor, Imran, & Turner, 2014;Robinson & Imran, 2015), few studies have offered this type of strategic understanding. Furthermore, few capture the nuanced interplay between contemporary technologies, legacy technologies, and social carriers of information (Dewan, Ganley, & Kraemer, 2010;Hudson et al, 2017) in propelling change in the rural agricultural context. Instead, researchers tend to take on a mono-technology focus (Caine et al, 2018;Martin & Abbott, 2011), sidelining the issue of how new technologies take root, coexist, and compete with existing information norms.…”