We perform an analysis of the transient delay in a discrete-time FIFO buffer with batch arrivals. As transient delay is an ambiguous concept, we first discuss different possible definitions of the term (delay of the k-th customer, delay of a customer arriving at time t, etc). In this paper, we focus on the analysis of the delay of a customer arriving in slot t, also sometimes called virtual delay in single-arrival systems. It turns out that the modeling in batch-arrival systems is more intricate. In analysis, we relate transient delay to transient unfinished work and characterize the latter. Some time-dependent as well as limiting steady-state delay measures are calculated. We also study a variation that is related to active probing measurements. A substantial part of the article finally focuses on some fundamental differences between alternative definitions of transient delay.