2021
DOI: 10.2196/23242
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Using Social Media for the Prevention of Pediatric Burn Injuries: Pilot Design and Usability Study

Abstract: Background Most pediatric burn injuries are preventable. Social media is an effective method for delivering large-scale messaging and may be useful for injury prevention in this domain. Objective This study evaluates the feasibility of creating a social media campaign for pediatric burn injury prevention. Methods Ad spots containing a headline, short introduction, and video were created and posted on Faceboo… Show more

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Cited by 6 publications
(3 citation statements)
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“…Social media is an effective tool that can be used to deliver information and spread knowledge. In recent years, it became a new platform for health promotion in many areas including smoking cessation, exercising, and diet [ 34 ]. News-media campaigns that were conducted through radio, television, newspapers, and internet have effectively motivated behaviours that reduced sport-related injuries and injuries from car accidents [ 34 ].…”
Section: Discussionmentioning
confidence: 99%
See 2 more Smart Citations
“…Social media is an effective tool that can be used to deliver information and spread knowledge. In recent years, it became a new platform for health promotion in many areas including smoking cessation, exercising, and diet [ 34 ]. News-media campaigns that were conducted through radio, television, newspapers, and internet have effectively motivated behaviours that reduced sport-related injuries and injuries from car accidents [ 34 ].…”
Section: Discussionmentioning
confidence: 99%
“…In recent years, it became a new platform for health promotion in many areas including smoking cessation, exercising, and diet [ 34 ]. News-media campaigns that were conducted through radio, television, newspapers, and internet have effectively motivated behaviours that reduced sport-related injuries and injuries from car accidents [ 34 ]. In addition to having a large-scale audience, social media allows sharing experience and interaction between users which makes it more influential than traditional campaigns [ 34 , 35 ].…”
Section: Discussionmentioning
confidence: 99%
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