Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: community perceptions of changing quality of life and of the sponsoring organization

Polonsky, Michael Jay; Hall, John E.; Vieceli, Julian; Atay, Lütfi; Akdemir, Ali; Marangoz, Mehmet

doi:10.1080/09669582.2012.699061

Cited by 24 publications

(18 citation statements)

References 67 publications

(127 reference statements)

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“…While the role of value creation between different players has been reported in the business and tourism literature [89,90], this study has further explained risk as a factor to manage throughout sponsorship activities, as addressed by Johnston's [67] work. A range of responses to alliance risk is highlighted, with value creation as one of the most critical issues for sports sponsorship alliances.…”

Section: Discussionmentioning

confidence: 99%

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Kim

2018

Sustainability

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Abstract:Cause sponsorship is one of the most frequently used cause-related marketing (CRM) strategies for extending brand image, often through strategic alliances with nonprofit organizations. Whilst airlines' corporate social responsibility (CSR) initiatives have received focused attention in the sustainable tourism literature, the effective development of cause sponsorship has not been understood. In particular, an understanding of airlines' cause sponsorship of non-sports related charitable causes and their influence on perceived congruence between the airline and its associated causes are limited. In order to address this gap, the study delves into the intersection of entrepreneurial marketing and sponsorship of environmental and/or social causes. It investigates the structural relationship between entrepreneurial marketing, congruence, favorability toward the airline, and purchase intention by analyzing a sample of 443 travelers on US-based full-service airlines using Structural Equation Modeling (SEM). The study demonstrates the positive effects of value creation and risk management on congruence, which in turn has a positive influence on travelers' favorability toward the airline. Further, it confirms that favorability toward the airline predicts purchase intention. This study highlights that entrepreneurial marketing efforts to create customer value, and effective management of the associated risks, are indispensable to successful conveyance of congruent airline sponsorship programs.

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Section: Discussionmentioning

confidence: 99%

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Kim

2018

Sustainability

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“…Particularly when donations are used by companies for promotional activities (e.g., to improve brand image or increase sales), residents can start to view the exchange as uneven and local support can dwindle. The same can happen when only certain individuals within the community benefit and others are left behind (Andereck et al, 2005;Mbaiwa, 2005;Polonsky et al, 2013).…”

Section: Slum Tourism In Dharavimentioning

confidence: 98%

“Breaking the Silence”: Local Perceptions of Slum Tourism in Dharavi

Slikker¹,

Koens²

2015

Tourism Review International

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Slum tourism has been criticized for potentially exploiting the communities it visits. While the daily life of residents is the primary attraction of slum tourism, they do not receive any remuneration. Given the heated debate surrounding this topic, it is surprising that the perspective of residents remains largely unknown. This article aims to address this lacuna, by providing insights into the perceptions that residents have on slum tourism in Dharavi slum, India. It is unique in that it explicitly addresses host perceptions towards slum tourism enterprises as well as charitable activities funded through slum tourism. Insights were gained through 74 semistructured interviews, conducted in the most visited areas of the slum. Four different resident perspectives are recognized: apprehensive, positive, indifferent, and skeptical. Over time, residents in Dharavi become less excited by the presence of tourists, but they do not develop a negative attitude to them. Although residents are not without criticism of tourism, and there is a lack of knowledge on tourism's contribution to community development projects, they do not view tourism as exploitative. The struggle for Dharavi will be to ensure tour operators will continue to operate in a way sensitive to the local community, as tourist numbers and competition increases.

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“…In the tourism field, for example, Weeden (2015) found that cruise firms gained social legitimacy for their operations by providing financial support for local schools in Haiti. Polonsky et al (2013) analysed the effects of the Turkish "Respect for History" project, designed to increase business opportunities and improve infrastructure in local communities. They found that the residents held more positive views on the company sponsoring the project after the completion of the project.…”

Section: Philanthropy Corporate Philanthropy and The Legitimacy Stramentioning

confidence: 99%

“…Most CP activities are directed towards the local community (Liket & Simaens, 2015;Zhang et al, 2013) and assist firms' engagement with their communities. CP can benefit both firms and communities in many ways (Polonsky et al, 2013). In addition to the advantages for firms gained under the legitimacy framework discussed above (Bronn & Vidaver-Cohen, 2009), community livelihoods can be improved by the development of a firm's philanthropic projects (Polonsky et al, 2013).…”

Section: Corporate Philanthropy Local Community and Sustainabilitymentioning

confidence: 99%

“…Investigating attraction companies in the Chinese transitional context may open up a new stream of CP literature. Last and most importantly, attention to CP in the tourism field is still scarce, with very few studies examining firms' achievements through particular philanthropic projects (Polonsky et al, 2013;Weeden, 2015). No researchers to date have empirically tested the impact on a firm's CP of its local community, either in the tourism field or in the broader CP literature.…”

Section: Introductionmentioning

confidence: 99%

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The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective

Wang

2018

Journal of Sustainable Tourism

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Corporate philanthropy (CP) is receiving increased attention, especially in transitional countries, such as China. Focusing on Chinese tourism attraction companies that operate on public tourism resources and have close relationships with their surrounding communities, this study investigates the factors driving firms' CP behaviour from a community perspective. Hypotheses are developed under the legitimacy framework. Probit and tobit regression models are used with data gathered from listed tourism attraction companies in China between 2000 and 2015. Three main findings are obtained. First, tourism attraction companies engage in CP more actively than other companies in the tourism industry. Second, three community-related features are significant drivers of tourism attraction firms' CP: unbalanced economic development, fierce business competition within the community and scarce educational resources. Third, the economic contribution of tourism partially moderates the associations between community features and tourism attraction firms' CP. Further interviews with top managers of selected companies confirm the findings of the above statistical analysis. Both the theoretical and practical implications of the findings are discussed at the end of the paper.

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Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: community perceptions of changing quality of life and of the sponsoring organization

Cited by 24 publications

References 67 publications

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

“Breaking the Silence”: Local Perceptions of Slum Tourism in Dharavi

The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective

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