Using stratified privacy for personal reputation defense in online social networks

Abstract

Personal reputation in online social networks is fundamentally different from privacy and has significantly different traits than enterprise reputation. We argue that personal reputation cannot be effectively managed and defended using contemporary online social networks privacy tools. In this paper, we propose a novel model for personal reputation management based on the concept of stratified privacy. We show that users of stratified privacy are better prepared to combat online harassment and reputation damage than traditional online social networks privacy based models, and are able to limit the damage to a minimum using the proposed tools. We also propose a declarative language, called GreenShip, that can be easily codified into a Facebook like convenient interface for social interaction for reputation defense in intuitive and flexible ways. CCS Concepts •Information systems → Database design and models; Social networking sites; Query languages for nonrelational engines; Reputation systems; •Security and privacy → Human and societal aspects of security and privacy;

What is known about personal reputation? A systematic literature review

“…The literature gaps are related to digital personal reputation, online audiences, information processes, language analysis, message contents, communication among users via the platforms, and the role of sharing economy platforms (see, e.g., Refs. [ 9 , 51 , 54 ] [ [68] , [69] , [70] , [71] , [72] , [73] , [74] , [75] , [76] , [77] , [78] , [79] , [80] , [81] , [82] , [83] , [84] , [85] ]). For example, the research by Wang et al [ 85 ] sets out to examine other contexts and platforms and includes patient-level data collection, and it concludes that online communication strategies should be considered since doctors' reputation has a positive effect on the number of reviews posted, while it also impacts the hospital's reputation.…”