2022
DOI: 10.1080/26895293.2022.2112765
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Using technology acceptance model to understand fish farmers’ intention to use black soldier fly larvae meal in Nile tilapia production in Kenya

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Cited by 5 publications
(7 citation statements)
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“…Therefore, traders perceive these technologies as useful if they believe that using them is easy. These findings support previous research that found that a technology's perceived ease of use influences its perceived usefulness (Ouko et al, 2022). Both perceived ease of use and perceived usefulness of IFPT have a significant influence on the ATT toward using them, implying that fish traders would have a positive ATT toward using the technologies if they believe they are useful and are easy to use.…”
Section: Discussionsupporting
confidence: 88%
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“…Therefore, traders perceive these technologies as useful if they believe that using them is easy. These findings support previous research that found that a technology's perceived ease of use influences its perceived usefulness (Ouko et al, 2022). Both perceived ease of use and perceived usefulness of IFPT have a significant influence on the ATT toward using them, implying that fish traders would have a positive ATT toward using the technologies if they believe they are useful and are easy to use.…”
Section: Discussionsupporting
confidence: 88%
“…This implies that if a fish trader perceives IFPT to be easy to use and useful, they will be inclined to employ these technologies. The model also suggests that PU and PEOU have an indirect influence on INT via ATT, which is described as a mediator in TAM (Ouko et al, 2022). Previous research has found that PU and PEOU have an indirect effect on INT (Bagheri et al, 2021;Davis et al, 1989;Ouko et al, 2022).…”
Section: Research Model and Hypothesesmentioning
confidence: 74%
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