“…Active mediation is linked with many positive outcomes, including enhanced comprehension of and learning from television (Collins, Sobol, & Westby, 1988; Corder‐Bolz, 1980; Corder‐Bolz & O’Bryant, 1978; Desmond, Singer, Singer, Calam, & Colimore, 1985; Valkenburg, Krcmar, & deRoos, 1998), skepticism toward televised news (Austin, 1993), and endorsement of nontraditional gender roles (Corder‐Bolz, 1980). In addition, active mediation can reduce negative effects of television on children, including modifying undesirable responses to advertising (Buijzen, 2009; Buijzen & Valkenburg, 2005), news (Buijzen, Walma van der Molen, & Sondij, 2007), violent programming (Corder‐Bolz, 1980; Nathanson, 1999, 2004; Nathanson & Cantor, 2000), and scary content (Cantor, 1994).…”