2012
DOI: 10.4018/ijwnbt.2012070104
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Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Abstract: Interactive Digital Television (IDTV) service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was undertaken to investigate various adoption drivers for IDTV commerce. A combination of research methods and tools (literature search, semi-structured interviews, mail survey, and the analytic hierarchy process (AHP… Show more

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Cited by 7 publications
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