Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It

Cismaru, Magdalena

doi:10.1177/1524500413517893

Cited by 38 publications

(56 citation statements)

References 33 publications

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“…In the case of texting while driving, for example, a message may include strategies such as a passenger letting the driver know if they feel unsafe while the driver texts or encouraging the driver to put their phone on silent before they start to drive. These are both relatively simple strategies which are likely to enhance perceived self-efficacy (Cismaru, 2014). Tay and Watson (2002) investigated the effectiveness of fear-based driving fatigue advertisements and included the impact of perceived efficacy.…”

Section: Efficacymentioning

confidence: 99%

“…Criticism focuses on the lack of theory guiding its development (in particular, the development of message content), failure to segment the audience, failure to gain an understanding of the target population, lack of guidance on what constitutes effective message content, no scientific method guiding advertisement development, unrealistic exposure to messages, and lack of scientifically rigorous evaluations measuring different outcomes (e.g., Cismaru, 2014;Hoekstra & Wegman, 2011;Lewis et al, 2009;Slater, 1999;Stead, Tagg, MacKintosh, & Eadie, 2005;Tay, 2005c).…”

Section: Limitations Of Public Educationmentioning

confidence: 99%

“…Cismaru (2014) analysed 11 campaigns designed to reduce texting while driving with regard to their consistency with the Extended Parallel Process…”

Section: Limitations Of Public Educationmentioning

confidence: 99%

“…This consistency with the EPPM, however, appeared to have occurred by chance and had not been a conscious decision prior to campaign development as no reference as made to the EPPM in the journal articles. In addition, there was no information provided on the pretesting of the advertisement messages nor was there any evaluation data available for any of the campaigns (Cismaru, 2014).…”

Section: Limitations Of Public Educationmentioning

confidence: 99%

“…Generally speaking, behaviour change is hard to achieve (Trafimow, 2015); however, it is recognised that interventions based on theory are more likely to effect change than those that are not (e.g., Cismaru, 2014;B. Elliott, 1993;Stead et al, 2005;Wundersitz & Hutchinson, 2011b).…”

Section: Critiques Of the Theoretical Underpinnings Of The Satmdtmentioning

confidence: 99%

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A Theory-Based Approach to the Development and Evaluation of Public Education Messages Aimed at Social Interactive Technology Use on Smartphones among Young Drivers

Gauld¹

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Worldwide, road trauma is the leading cause of death among young people.Young drivers aged 18 to 25 years are both more accepting of technology and more likely than any other age group to use a mobile phone while driving, particularly smartphones. Young drivers are also more likely to access the additional social interactive technologies available on smartphones, such as Facebook and email, placing them at increased risk of road trauma from driver distraction. Laws against mobile phone use while driving exist in some countries, such as Australia; however, they may not be having the same effect as the laws for other risky road user behaviours (e.g., drink-driving) as they are challenging to enforce. The development of other countermeasures such as public education messages, therefore, is critical to alert drivers of the risky nature of such activities.This program of research examined the role and effectiveness of public education messages that were developed and evaluated in accordance with the Step approach to Message Design and Testing (SatMDT). The SatMDT is a four step framework based on social psychological theory (i.e., the Theory of Planned Behaviour; the Elaboration Likelihood Model; the Extended Parallel process Model; and Social Learning Theory) and includes ongoing input from young drivers who and inform and test every step. These messages were aimed at reducing key behaviours relating to smartphone use; namely, initiating, monitoring/reading, and responding to social interactive technology among young drivers aged 17 to 25 years.There were three distinct studies in this program of research, with each study building purposefully on the results of the previous study. A mixed methods approach was utilised with some studies utilising both qualitative and quantitative v methods within separate study phases. Study 1 of the research program identified pre-existing characteristics associated with the target audience and comprised three distinct phases. Study 1A (N = 14) was a qualitative study that identified the extent and nature of young drivers' involvement in the behaviour. Study 1B (N = 26) was a qualitative study that identified underlying beliefs of the target audience regarding the target behaviours and Study 1C (N = 114) was a quantitative survey study that verified whether the beliefs elicited in Study 1B were representative of a broader population of young drivers. The analysis of Study 1C data identified three key beliefs that would be fundamental to challenge in public education messages. Specifically, they were 'believing you are a good driver would encourage'; 'slowmoving traffic would encourage'; and 'friends and peers would approve' of a young driver accessing social interactive technology on their smartphone.The main aim of Study 2 was to develop and pilot message content based on the results of Study 1 to ensure the message content conveyed the anticipated message.Guided by theoretical and empirical evidence and in accordance with the SatMDT, nine messages were developed in the ini...

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Section: Efficacymentioning

confidence: 99%

Section: Limitations Of Public Educationmentioning

confidence: 99%

“…Cismaru (2014) analysed 11 campaigns designed to reduce texting while driving with regard to their consistency with the Extended Parallel Process…”

Section: Limitations Of Public Educationmentioning

confidence: 99%

Section: Limitations Of Public Educationmentioning

confidence: 99%

Section: Critiques Of the Theoretical Underpinnings Of The Satmdtmentioning

confidence: 99%

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A Theory-Based Approach to the Development and Evaluation of Public Education Messages Aimed at Social Interactive Technology Use on Smartphones among Young Drivers

Gauld¹

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Analyzing Protection Motivation Theory and Cognitive Failures in Texting While Driving Behavior Among Young Drivers

Gabaldon,

Niranjan,

Hawkins

et al. 2024

Applied Cognitive Psychology

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Texting while driving (TWD) poses a significant hazard, particularly among young adults, as it requires simultaneous engagement in competing tasks. Despite widespread awareness of its dangers, drivers continue to engage in TWD. This study investigates the psychological and cognitive factors that influence TWD, employing the protection motivation theory (PMT). Structural equation modeling was conducted on a sample of 674 survey respondents aged 18–25. Factors influencing TWD behavior were revealed, including response cost, threat vulnerability, cognitive failure, self‐efficacy, and threat severity. Response cost was the primary barrier. Notably, not all subdimensions of threat appraisal and coping appraisal have a direct impact on TWD; cognitive failures serve as a mediator solely between threat vulnerability and response cost. An understanding of TWD provides insights into the TWD behavior of young drivers. By integrating the PMT with cognitive failure, this approach informs the development of interventions and regulations aimed at discouraging TWD and improving road safety.

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Furchtappelle in der Gesundheitskommunikation

Ort

2019

Handbuch Der Gesundheitskommunikation

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Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It

Cited by 38 publications

References 33 publications

A Theory-Based Approach to the Development and Evaluation of Public Education Messages Aimed at Social Interactive Technology Use on Smartphones among Young Drivers

A Theory-Based Approach to the Development and Evaluation of Public Education Messages Aimed at Social Interactive Technology Use on Smartphones among Young Drivers

Analyzing Protection Motivation Theory and Cognitive Failures in Texting While Driving Behavior Among Young Drivers

Furchtappelle in der Gesundheitskommunikation

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