Using The Theory Of Planned Behavior To Understand In-Service Kindergarten Teachers Behavior To Enroll In A Graduate Level Academic Program

Chen, I Ju

doi:10.19030/tlc.v4i11.1518

Cited by 9 publications

(11 citation statements)

References 8 publications

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“…This indicated that a positive attitude of customers towards a brand will increase their willingness to know more and having more interest to engage with the brand. Furthermore, the study's result is in line with many past studies that indicated the significant relationship between subjective norm and behavioural intentions (Khaled Mohammed Alqasa, Filzah Mohd Isa, Siti Norezam Othman, & Ali Hussein Saleh Zolait, 2014;Amin & Chong, 2011;Zainol Bindin, Kamil Mohd Idris, & Faridahwati Mohd Shamsudin, 2009;Chen & Yang, 2007). Evidently, many studies done in the Malaysian context found that friends, family and colleagues are the important referents in the Malaysian culture as people are more inclined to comply with their referent pressure (Zendehdel, Laily Hj Paim, & Syuhaily Bint Osman, 2015;Ramayah & Aafaqi, 2005).…”

Section: Discussionsupporting

confidence: 88%

Customer Brand Engagement in Social Commerce: A Study of Sarawak

2020

BJSSH

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Due to the growth of social networking, a new business opportunity known as 'social commerce' has been created in the electronic commerce environment. This development is changing individuals' social interactions and their shopping patterns. Thus, it is important for social marketers and advertisers to understand the driver of customer brand engagement in social commerce. This study is an attempt to investigate whether attitude towards the behaviour and subjective norm have a positive effect on customer brand engagement in social commerce. The scope of the study was focussed on the clothes and accessories market in social commerce pages or groups and it was conducted in Sibu, Sarawak. The Theory of Reasoned Action was applied to capture the human behaviour of social media users connecting to the brand in social commerce. The study was conducted on quantitative basic where a survey questionnaire instrument was used for data collection. The purposive sampling method was employed to obtain accurate data from the studied samples. A total of 106 respondents were collected from social media users through a self-administered questionnaire. The Statistical Package of Social Science (SPSS) version 22 and Smart Partial Least Squares 3.0 (Smart PLS) were used as the main statistical tools. The present study implied that attitude towards the behaviour and subjective norm have a positive effect on customer brand engagement in social commerce. The findings provide valuable references for future researchers or academicians in the related social psychological fields especially in the context of social commerce. The findings also give social marketers and advertisers some ideas on what should be taken note of to gain more customers. Managerial and theoretical implications are also highlighted.

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Section: Discussionsupporting

confidence: 88%

Customer Brand Engagement in Social Commerce: A Study of Sarawak

2020

BJSSH

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“…Attitude is traced through an assessment of one's beliefs about the consequences of behaviour and an evaluation of the desirability of these consequences (Ajzen, 1991;Ajzen, 2005;Chen, 2007). Attitude is traced through an assessment of one's beliefs about the consequences of behaviour and an evaluation of the desirability of these consequences (Ajzen, 1991;Ajzen, 2005;Chen, 2007).…”

Section: The Theory Of Planned Behaviourmentioning

confidence: 99%

“…The attitude to behaviour is defined as the degree of a person's positive or negative feelings or his/her predisposition towards carrying out the behaviour. Attitude is traced through an assessment of one's beliefs about the consequences of behaviour and an evaluation of the desirability of these consequences (Ajzen, 1991;Ajzen, 2005;Chen, 2007). An example of a representative question for assessing attitudes could be "Do you see (the behaviour) as good, neutral, or bad?"…”

Section: The Theory Of Planned Behaviourmentioning

confidence: 99%

Attitudes and intentions of Greek teachers towards teaching pupils with dyslexia: An application of the theory of planned behaviour

Stampoltzis

Tsitsou²,

Papachristopoulos³

2018

Dyslexia

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The present study aims to examine Greek public primary school teachers' attitudes and intention towards teaching pupils with dyslexia using a model of the theory of planned behaviour (TPB). Toward that aim, 304 teachers aged between 22 and 59 years old, with an average overall work experience of 16.6 years completed a TPB questionnaire which assessed their attitudes, subjective norms and perceived behavioural control, their intention, as well as other exogenous factors. The validity and the reliability of the questionnaire were found to be adequate. Overall, the participating teachers report a wide range of educational interventions for pupils with dyslexia emphasizing the psychological aspects of support. They also face a number of barriers, but in general they express neutral to positive attitudes to dyslexia. Results show that attitudes, subjective norms and perceived behavioural control significantly predicted the teachers' intention towards teaching dyslexic pupils, thus confirming the applicability of the selected TPB model. Recommendations for teachers' training and limitations of the study are discussed.

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“…For example, a study by Chen (2007) in Taiwan that used the TPB to identify the most influential variables in predicting the career intentions of teachers found that subjective norm was a much stronger variable influencing kindergarten teachers' intention to join in-service graduate-level academic programmes than attitude and perceived behavioural control. In another study, hierarchical regression analysis by Olanrewaju (2013) in Nigeria found that selfefficacy had a significant effect on predicting career intentions (β=.27, df (5, 204)= 3.71, p,<.05), implying that students' tendency to join an entrepreneurship programme is highly associated with their self-efficacy in undertaking business-related matters.…”

Section: Theoretical and Practical Implications Of The Findingsmentioning

confidence: 99%

Visualization in Solving Inequality Questions: Case of Pre-Service Mathematics Teachers

Özkaya¹,

Öçal²,

Konyalıoğlu³

2016

JEHD

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There are few studies on career choice intentions in the sub-Saharan African region. Framed within the principles of the Theory of Planned Behaviour (TPB), this study attempted to address this gap in knowledge by examining the determinants of career intentions among undergraduate students in Tanzania. Data were collected from a survey involving a random sample of 1043 students (636 males and 407 females) drawn from four universities in Tanzania. Congruent with previous research, the results from multiple regression analysis revealed that attitude was the strongest predictor of career intentions (β =.47, p <.05), followed by subjective norms (β =.38, p =<.05), career knowledge (β =.26, p <.05) and career self-efficacy (β =.21, p =<.05). On the basis of the results of the study, we conclude that positive perceptions about a career lead to stronger behavioural intentions and persistence in performance than negative ones. Overall, the findings of this study provide a basis for understanding the influences of university students' intentions to join the prospective careers in the Tanzanian context. The findings also provide some useful insights to universities on how they should restructure their programme to meet the needs and aspirations of their future students.

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Using The Theory Of Planned Behavior To Understand In-Service Kindergarten Teachers Behavior To Enroll In A Graduate Level Academic Program

Abstract: The main purpose of this study was

Cited by 9 publications

References 8 publications

Customer Brand Engagement in Social Commerce: A Study of Sarawak

Customer Brand Engagement in Social Commerce: A Study of Sarawak

Attitudes and intentions of Greek teachers towards teaching pupils with dyslexia: An application of the theory of planned behaviour

Visualization in Solving Inequality Questions: Case of Pre-Service Mathematics Teachers

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