“…Originally developed in the field of social psychology, the theory has been applied to a wide range of management topics, such as information systems and e-commerce adoption (Pavlou & Fygenson, 2006), knowledge sharing in organizations (Bock, Zmud, Kim, & Lee, 2005), open source software development (Bagozzi & Dholakia, 2006), and ethical decision making in business organizations (Stevens, Steensma, Harrison, & Cochran, 2005). In a service industries context, the theory of planned behavior has recently been applied to study, for example, digital music services subscription behavior (Kwong & Park, 2008), competence set expansion in the information service industry (Shee & Wu, 2008), group norms for the hedonic consumption of cellular phone services (Lee, Murphy, & Swilley, 2009), and public sector training participation to improve public service offerings (Ho, Tsai, & Day, 2011). As stated above, the dependent variable of the model is 'willingness to initiate the extension of a client dialogue'.…”