Using Twitter for foresight: An opportunity?

Kayser, Victoria; Bierwisch, Antje

doi:10.1016/j.futures.2016.09.006

Cited by 30 publications

(19 citation statements)

References 24 publications

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“…Recent field studies have recognized the existence of a special managerial process for weak signals, as well as the limiting role of perceptual filters (Ansoff, 1979;Hahn et al, 2014;Hambrick & Mason, 1984;Ilmola & Kuusi, 2006;Nadkarni & Barr, 2008;Weick, 1995), but the process itself has rarely been reinvestigated. Instead, research focused on methodologies to reduce the limiting effects of perceptual filters (Kayser & Bierwisch, 2016;MacKay & McKiernan, 2004;Mayer, Steinecke, & Quick, 2011;Rossel, 2011;Rossel, 2012;Schoemaker, Day, & Snyder, 2013;Thorleuchter & Van den Poel, 2015), the correct assessment of emerging signals (Battistella & De Toni, 2011;Carbonell, Sánchez-Esguevillas, & Carro, 2015;Derbyshire, 2017;Kuosa, 2011;Kuosa, 2010;von Groddeck & Schwarz, 2013;Warnke & Schirrmeister, 2016), and the adequacy of strategic response (Buyl, Boone, & Matthyssens, 2011;Haasnoot, Kwakkel, Walker, & ter Maat, 2013;Reeves & Deimler, 2011).…”

Section: Recent Findingsmentioning

confidence: 99%

“…Longitudinal qualitative research examined the variety of search activities (Anderson & Nichols, 2007) or process patterns (Mintzberg & Waters, 1982). Case studies investigated the workings and methodologies to overcome perceptual filters (Ilmola & Kuusi, 2006;Kayser & Bierwisch, 2016;Kim & Lee, 2017;Kuosa, 2010;Thorleuchter, Scheja, & Van Den Poel, 2014). Explorations of the cognitive process were done using action research (Blanco & Lesca, 1997), text analysis (Nadkarni & Barr, 2008), or process recall in interviews (Aguilar, 1967;Auster & Choo, 1994;Leitner, 2015;Tapinos & Pyper, 2017;Zach, 2005).…”

Section: Research Techniquesmentioning

confidence: 99%

“…Online information proliferated exponentially, as well as data mining software packages and artificial intelligence to interpret its findings. The first studies into the new information and automated analysis have been published already (Kayser & Bierwisch, 2016;Kim & Lee, 2017;Mayer et al, 2011;Yoon, 2012). However, the possible effects of digitalization on the process are unknown.…”

Section: Research Techniquesmentioning

confidence: 99%

See 2 more Smart Citations

Compensating for perceptual filters in weak signal assessments

Veen

Ortt

Badke-Schaub

2019

Futures

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The effect of ambiguous and non-salient information on the managerial interpretive process is rarely investigated, although this information is considered to be the basis for strategic decision-making and requires a different process due to its ill-defined nature. This paper explores the process that outperforming managers used to detect and interpret weak signals. Interviews with 13 top-managers were analyzed using a grounded theory approach to allow the process to emerge. The findings confirmed earlier conclusions on perceptual filters that reduce the number and type of signals assessed. Contrary to earlier findings, the process was significantly altered to compensate for this loss in two ways. First, managers deliberately postponed their assessment of a weak signal by discussing it with people with distinct and second, some managers deliberately searched for signals that were unfamiliar and not fitting their mental model. The sample consisted of outperforming top managers, which raised questions about the generalizability of the findings in specific directions: are the alterations in the weak signal process exemplary for outperformers only, and how does its success compare to formal foresight methods. Finally, the findings have managerial relevance since they indicate how to detect and bring weak signals into the company before impact.

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Section: Recent Findingsmentioning

confidence: 99%

Section: Research Techniquesmentioning

confidence: 99%

Section: Research Techniquesmentioning

confidence: 99%

See 1 more Smart Citation

Compensating for perceptual filters in weak signal assessments

Veen

Ortt

Badke-Schaub

2019

Futures

View full text Add to dashboard Cite

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“…These challenges could in turn be addressed by an organizational futurist (Hines & Gold, 2015), an internal facilitator who would be responsible for the integration of foresight activities inside an organization. The human element is critical in this regard: despite the contributions brought by the advancements witnessed in ICT (Heiko, Bañuls, Turoff, Skulimowski, & Gordon, 2015;Raford, 2015;Rohrbeck, Thom, & Arnold, 2015) and in social media (Kayser & Bierwisch, 2015), foresight practice implies creativity and insight and, for these reasons, remains as an activity centred in humans (Keller & Heiko, 2014).…”

Section: Technology Foresight In Organizationsmentioning

confidence: 99%

A methodology for the identification of strategic technological competences: An application in the sheet metal equipment industry

Santos

Araújo

Correia

2017

Futures

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This paper proposes a technology foresight methodology based on the development of a complementary approach to the Delphi method that enables the identification of strategic technological competences, and presents its application in a sheet metal processing equipment manufacturer. The proposed methodology takes into consideration synergies between future events through a modified QFD matrix, and the application involved a panel of experts from industry and academia. The proposed methodology can benefit organizations by promoting a homogeneous perspective on existing relationships between external drivers and technology diffusion. This study contributes for the understanding of the links between foresight and technology strategy formulation. Further implementations in industrial environments should be performed to refine the methodology and increase the confidence level on the expected results that these findings can signify.

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“…The number of Twitter participants increases every day around the world, and approximately 500 million tweets (previously limited to 140 characters, now allow posts with up to 280 ones) are sent every day, which makes more than 200 billion tweets per year (Ruz, Henríquez, & Mascareño, 2020). As Twitter offers real‐time news, describe daily routines and covers a broad spectrum of topics (Kayser & Bierwisch, 2016; Vidal et al, 2015), its content offers potential to be a rich data source about users' perception regarding food choice and consumption.…”

Section: Introductionmentioning

confidence: 99%

Exploring social media data to understand consumers' perception of eggs: A multilingual study using Twitter

Sass

Pimentel

Aleixo

et al. 2020

Journal of Sensory Studies

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Since Twitter covers a broad spectrum of topics, this study aimed to evaluate the consumer perception of an agri-food product using its data as source of information. The keyword "eggs" was searched in different languages (English, French, Spanish, and Portuguese) and a content analysis was performed in tweets that had terms referring to the product in a food context. Although most of the perceptions regarding the use/consumption of eggs were shared among the languages, some differences could be highlighted such as the period of consumption of eggs or important concerns related to the product, such as quality, animal welfare, special diets, and price. In conclusion, we can highlight the use of Twitter as a practical source of information about consumers' perception of eggs and a dynamic tool to guide the different agents in the egg production chain. These findings can drive improvements both in zootechnical procedures (such as the way chickens were raised, feed formulation, egg processing, etc.), egg quality assurance, as well as identifying global or targeted trends in the poultry sector. Practical Application Social media has emerged as an important tool to obtain market and consumption trends around the world, attracting special attention from academics and scientists in the consumer research area. Among them, Twitter stands out, which is easy to use and a pertinent crowdsourcing platform for acquire spontaneous information elicited in real-life situations. This is the first multilingual study available for the public on consumer's trends on eggs using Twitter and we believe that can be used by producers and traders in the egg production chain to improve production variables and quality parameters, as well as to invest in marketing strategies that are global or targeted at the different segments of egg consumers. 1 | INTRODUCTION Eggs have always been recognized as an excellent source of highquality proteins with bioactive proteins and other essential nutrients as minerals and vitamins. In addition, it provides many desirable technological properties such as foaming, emulsifying, gelling, coloring and flavoring, being used in various processed food products (Guha,

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Using Twitter for foresight: An opportunity?

Cited by 30 publications

References 24 publications

Compensating for perceptual filters in weak signal assessments

Compensating for perceptual filters in weak signal assessments

A methodology for the identification of strategic technological competences: An application in the sheet metal equipment industry

Exploring social media data to understand consumers' perception of eggs: A multilingual study using Twitter

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