Using Twitter to promote awareness of disabilities in medicine

Moment vs Movement: Mission‐Based Tweeting for Physician Advocacy

“…Strategic, mission-based, social media campaigns have focused on including women; Black, Indigenous, and People of Color (BIPOC); doctors with disabilities; and LGBTQ+ physicians in the narrative of what a doctor looks like (Table ). 11,12 When physicians consider their personal mission statement as it applies to their social media presence, it allows them to connect to something bigger than themselves, while helping guide them away from engagements that do not align with their personal or professional values. In this manner, MBT harnesses an individual's authenticity and helps build their personal branding, which may ultimately result in more opportunities to advance their mission.…”

“…Strategic, mission‐based, social media campaigns have focused on including women; Black, Indigenous, and People of Color (BIPOC); doctors with disabilities; and LGBTQ+ physicians in the narrative of what a doctor looks like (Table). 11,12 …”