“…We focused on moral risk to increase the salience of social trust, given that individuals draw especially on integrity and benevolence attributions relative to ability attributions in moral contexts (Earle et al, 2010;Wojciszke et al, 1998). Specifically, we employed the domain of animal production for meat consumption, which is a moralized topic (Feinberg et al, 2019;Hartmann & Siegrist, 2020) that involves moral uncertainty (MacAskill et al, 2020), such as in evaluating the moral status of farmed animals and their suffering (Caviola et al, 2019(Caviola et al, , 2020Weathers et al, 2020). In particular, individuals can feel exposed to moral risks when endorsing meat consumption and accepting the possibility of animal suffering in meat production (Bastian et al, 2012;Bastian & Loughnan, 2016;Hartmann & Siegrist, 2020).…”