A review of non-traditional approaches and emerging trends in superconducting magnets for MRI is presented. Novel technologies and concepts have arisen in response to new clinical imaging needs, changes in market cost structure, and the realities of newly developing markets. Among key trends are an increasing emphasis on patient comfort and the need for 'greener' magnets with reduced helium usage. The paper starts with a brief overview of the well-optimized conventional MR magnet technology that presently firmly occupies the dominant position in the imaging market up to 9.4 T. Non-traditional magnet geometries, with an emphasis on openness, are reviewed. The prospects of MgB 2 and high-temperature superconductors for MRI applications are discussed. In many cases the introduction of novel technologies into a cost-conscious commercial market will be stimulated by growing needs for advanced customized procedures, and specialty scanners such as orthopedic or head imagers can lead the way due to the intrinsic advantages in their design. A review of ultrahigh-field MR is presented, including the largest 11.7 T Iseult magnet. Advanced cryogenics approaches with an emphasis on low-volume helium systems, including hermetically sealed self-contained cryostats requiring no user intervention, as well as future non-traditional non-helium cryogenics, are presented.