A valorization strategy
for an aggravating type of plant waste
is put to the test herein. It envisions the use of Japanese knotweed
green leaves as a sustainable source of free lutein, from which bioactive
diesters could be prepared as potential value-added products with
improved properties. To this end, 13 structurally distinct model lutein
diesters were synthesized and the relationships between their structure
and stability were systematically determined. The forced degradation
data show that the stability of a particular lutein diester may depend
to a large extent on the type of exposure (elevated temperature, light,
oxidant, or acidic environment) and, more importantly, not every esterification
attempt necessarily leads to an enhancement of lutein’s chemical
stability. However, three branched and bulky products—lutein
di(2,2-dimethylpropanoate), lutein di(2-methylpropanoate), and lutein
di(3-methylbutanoate)—proved to be particularly relevant, as
they consistently exhibited 1.5–21-fold higher stability compared
to free lutein, regardless of the stress conditions used. Finally,
we show that the Japanese knotweed plant matrix had a significant
negative or positive effect on pigment degradation kinetics that could
not be easily predicted. Thus, the proposed valorization strategy
is quite feasible, but the esterification approach should be tailored
to the intended use of a lutein diester.