“…text, pictures, or videos) is developing fast (Di Minin et al, ; Dylewski, Mikula, Tryjanowski, Morelli, & Yosef, ; Mikula & Tryjanowski, ). Both conservation science (Barve, ; Daume, Albert, & Von Gadow, ; Di Minin et al, ; Papworth et al, ; Richards & Friess, ; Roberge, ; Saito et al, ) and scientific research (e.g. Daume, ; Dyderski et al, ; Giovos, Ganias, Garagouni, & Gonzalvo, ; Leighton, Hugo, Roulin, & Amar, ; Mikula & Tryjanowski, ; Mori et al, ) are increasingly using this novel approach to extract information from various types of social media platforms, such as Facebook (FB), YouTube (YT), Twitter, and Instagram, to provide new insights into the study of certain species or help identify knowledge gaps in their ecology and/or conservation (Dylewski et al, ).…”