Útjelző táblától a barna tábláig: a zalakarosi fürdő kezdeti reklámkommunikációja

Abstract

This study reveals the trade-oriented tourism aspects of the economy of the border regions, based on international literature. The topic is processed within the theoretical framework of the border regions and non-conventional tourism mobility. The work deals with commercial activities that could be linked to tourism, since they directly or indirectly serve the flow of tourists and the transport and/or sales happen completely or partially in tourist role, or for the tourists. The authors place significant emphasis on the phenomenon of smuggling, which mainly comes from illegal transfer of tobacco and drugs. With few exceptions, border businesses affect retail supply, whether they happen within the legal, informal or illegal frameworks of the economy. In the case of the off-center activities that are being discussed in this study, the control function of the state is less effective and the social control over them is also modest.