Since 1986, Burning Man has evolved from an obscure bohemian San Francisco solstice celebration into the world's largest intentional community, anchored by annual burns on a playa in Nevada's Black Rock country. Participants embrace an ethos that radically challenges mainstream culture through Black Rock City's yearly (re)formation, negotiation, immolation, and deconstruction. Voicing curiosity, as humanists, in who we are, what we do, and why we do it, we examine rituals associated with this transitory yet international‐scale event. Such happenings imply a human need to seek clarity, dwell in close confines, and engage with a utopian desire for concerted communal participation. Yet, there exist historical‐cultural paradoxes associated with Burning Man, including steep entry barriers that reinforce an elite homogeneous population no longer representative of Burning Man's distinctive California roots.