A study of the myths, beliefs and cultural factors affecting aetiology and treatment of ear, nose and throat diseases was carried out from January 2008 to June 2008. Through field notes, personally administered questions and interviews, 171 randomly selected patients and villagers from a rural community in Imo State,Nigeria was conducted. 93 (54.39%) were males and 78 (45.61%) were females with a male: female ratio of 1.2:1. 126 (73.68%) admitted that culture and society norms affect their response to illness and choice of medical care while 45 (26.32%) responded in the negative. Majority of those interviewed was between the ages of 41-60 years accounting for 110 (64.33%). In this older age group the majority 97 (56.73%) admitted that the culture and society norms influenced response to illness and choice of medical care in the village. while the younger age group under 40 years 30(17.55%) out of 42 (7.01%) disagreed.