UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention

Murad, Dina Fitria; Fitriawati, Nora; Murmanto, Imanuel Revelino; Noviani, Dwi Rahmania; Sudido,

doi:10.5220/0009909402990304

Proceedings of the International Conferences on Information System and Technology 2019

DOI: 10.5220/0009909402990304

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UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention

Dina Fitria Murad

Nora Fitriawati

Imanuel Revelino Murmanto

et al.

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2024

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Determinants of Customers’ Intention to Use Online Food Delivery Services: A Study of Generation Z

Ayhün,

Köse,

Aydin

2024

Wseas Transactions on Business and Economics

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The objective of the study is to investigate the determinants of the intention of Generation Z customers to use online food delivery services. In this direction, the study aimed to determine the structural relationships between perceived usefulness, perceived ease of use, price and time saving, hedonic motivation, attitude, and behavioral intention. PLS-SEM is used in research analysis. The sample consists of 428 Generation Z customers. Findings obtained as a consequence of the research revealed that perceived ease of use, price and time-saving benefits, and hedonic motivation have positive effects on consumers' attitudes towards OFD services, and in addition, consumers' attitudes towards OFD services have positive effects on their behavioral intentions as well. This research contributes to a more comprehensive understanding of the consumption experience of Generation Z. The findings guide the sectoral representatives to formulate accurate and effective management policies in online food delivery services by analyzing the behavioral intentions of Generation Z. The results are also likely to be beneficial for restaurant managers and entrepreneurs.

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Determinants of Customers’ Intention to Use Online Food Delivery Services: A Study of Generation Z

Ayhün,

Köse,

Aydin

2024

Wseas Transactions on Business and Economics

View full text Add to dashboard Cite

show abstract

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UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention

Cited by 1 publication

References 0 publications

Determinants of Customers’ Intention to Use Online Food Delivery Services: A Study of Generation Z

Determinants of Customers’ Intention to Use Online Food Delivery Services: A Study of Generation Z

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