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Abstract

Introduction/background: Family businesses play a very important role in modern economic processes around the world in both developed and developing countries. Family companies are currently experiencing higher and more complicated requirements, which are directed to them from the environment. The increase in the above requirements is a derivative of the increasing variability of this environment, but also of the fact that the set of people, entities, and often social groups interested in the activities of a given business that has been expanded. Aim of the paper: The aim of this paper is to characterize the process of perception of the environment of companies and to identify pro-innovation perception of the environment in family firms on the basis of Oslo Manual 2018 guidelines. Materials and methods: This research is a part of a project carried out in the Department of Entrepreneurship and Competitiveness of family and non-family businesses -a comparative analysis in selected areas. Stage II. Innovation: family and non-family businesses in Poland based on methodological assumptions of Oslo Manual. The survey was conducted from June to August 2020 by the Center for Research and Knowledge Transfer of the University of Economics in Katowice. Results and conclusions:The presented results of empirical research indicate selected areas of perception of the environment in innovation processes from the perspective of family firms. Based on the presented results, it can be observed that family firms should pay special attention to monitoring the environment of the market on which they operate.