Vaccination as a Control Tool in Bovine Tuberculosis: Social Media Monitoring to Assess Public Response to Government Policy Development and Implementation

Abstract

Vaccine hesitancy does not only concern human vaccines but incorporates One Health policies also; including vaccination of cattle and badgers as part of the government’s bovine tuberculosis eradication strategy for England. Both digital and social media can propagate healthcare misinformation and thus affect vaccine policy support. The use of social media monitoring to understand real-time public perceptions of One Health policies is crucial to identify misinformation and address public concerns appropriately to achieve successful policy implementation. Digital and social media data surrounding two government announcements regarding the bovine tuberculosis eradication strategy for England were collected and screened using the Meltwater media monitoring platform. Communication patterns were studied using InfraNodus. Twitter analysis was conducted to identify key influencers, public engagement, and trending communications. Online social media activity increased rapidly after each announcement. Initially, badger culling took primary public concern and major influencers were identified. Cattle vaccination dominated discussion after the second announcement, with public perception being influenced by increased online activity from news sites, animal welfare charities, governmental bodies, and medical professionals. The greatest ambiguity towards the strategy was detected within farming communities, with the main disparity existing between cattle vaccination and badger culling opinions. Social media monitoring has potential use in surveying public perception of government policy, both prior to, and after implementation to identify and address areas of miscommunication and misinformation to improve public support for One Health policies.

Frontline Health Care Workers’ Mental Health and Well-Being During the First Year of the COVID-19 Pandemic: Analysis of Interviews and Social Media Data

“…On the basis of this, a preliminary coding framework was developed and shared with the digital analysis team (SM and SV) who, using the Infranodus discourse analysis tool [ 29 ], developed an analytical coding framework that predicted a preliminary scan of the data, group discussions, and thematic discourse mapping. They conducted a digital analysis of co-occurring themes using betweenness centrality and frequency analysis [ 30 , 31 ] and inputted it into a Microsoft Excel matrix. The framework was refined during team discussions, and further digital inquiries were performed using big qualitative keyword analytics to test sample data with Netlytic [ 32 ].…”

Frontline healthcare workers’ mental health and wellbeing during the first year of the COVID-19 pandemic: Analysis of interviews and social media data

“…Based on this, a preliminary coding framework was developed and shared with the digital analysis team (SM and SV) who, using the Infranodus discourse analysis tool (Paranyushkin, 2019) developed an analytical coding framework which predicated on a preliminary scan of the data, group discussions and thematic discourse mapping . They conducted a digital analysis of cooccurring themes with betweenness centrality and frequency analysis (Dicks et al, 2021;Martin et al, 2020), and inputted it in a Microsoft Excel matrix. The framework re is e was refined during team discussions and doing further digital inquiries using big qualitative keyword analytics to test on sample data with Netlytic (Gruzd, 2016).…”

Mapping the Public Voice for Development—Natural Language Processing of Social Media Text Data: A Special Supplement of Key Indicators for Asia and the Pacific 2022

“…In this manner, social media have provided governments with the opportunity to coproduce public services and manage their constituents' expectations when it comes to rendering public services (Sobaci 2016). For instance, a study by Dicks et al (2021) made use of social media monitoring to understand public perceptions around policies on the bovine tuberculosis eradication strategy in England. The study's goal was to identify misinformation that would have affected vaccine policy support.…”