Vaccine Videos and Information Sharing: The Effects of Framing, Evidence Type, and Speaker Expertise

Kirkpatrick, Alex W.; Park, Mina; Domgaard, Shawn; Zhao, Wenqing; Steinberg, Christina; Hsu, Ying-Chia

doi:10.1080/10810730.2021.1983892

“…Previous studies have found that information framework affects risk perception (Cho and Boster, 2008). Specifically, loss frame might be more persuasive than gain frame and increase the levels of perceived severity (Bosone and Martinez, 2017), in turn, which was associated with the possibility that individuals would share information with others (Kirkpatrick et al, 2021). Risk perception plays an intermediary role (Li and Zhang, 2021).Thus, we put forward the following hypothesis on the basis of literature: H2: Information framework has an indirect impact on the interaction about mindfulness information through risk perception.…”

Section: The Intermediary Role Of Health Risk Perceptionmentioning

confidence: 99%

Designing mindfulness information for interaction in social media: The role of information framing, health risk perception and lay theories of health

Wang

¹

,

Bin

²

,

Guo

³

et al. 2023

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In the post-pandemic era, our health is facing unprecedented challenges, and people are more willing to obtain health-related information or interact with each other than ever before. In this context, people’s interest in mindfulness information is also growing. However, not enough attention has been paid to the relationship between mindfulness information design and information interaction. The purpose of this study is to assess the impact of information design based on the gain and loss framework on people’s willingness to interact with mindfulness information, and to identify the framework for achieving better results. Through two experimental studies, we find that information design based on the framework of gains and losses can produce different effects. Specifically, the findings of the first experiment (N = 282) shows the individuals are more willing to interact mindfulness information when they are exposed to gain-framed information rather than loss-framed. In the second experiment (N = 308), we find that loss framing, compared with gain framing, led to greater health risk perception, which in turn make participants more likely to interact with mindfulness information with others. Additionally, our results show that the lay theories of health plays a moderating role in the direct effect of information framework on willingness to interact with mindfulness information in social media. When individuals hold incremental lay theories, they are more willing to interact with mindfulness information under the gain-framed information condition compared with the loss-framed information condition. However, when individuals are in entity condition, there is no significant difference in the willingness to interact with mindfulness information between the gain-framed and loss-framed information. Our studies of integrating information framework into designing mindfulness information suggest a promising strategy of health information interaction in social media.

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“…Previous studies have found that information framework affects risk perception ( Cho and Boster, 2008 ). Specifically, loss frame might be more persuasive than gain frame and increase the levels of perceived severity ( Bosone and Martinez, 2017 ), in turn, which was associated with the possibility that individuals would share information with others ( Kirkpatrick et al, 2021 ). Risk perception plays an intermediary role ( Li and Zhang, 2021 ).Thus, we put forward the following hypothesis on the basis of literature:…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Designing mindfulness information for interaction in social media: The role of information framing, health risk perception and lay theories of health

Wang

¹

,

Bin²,

Guo³

et al. 2023

View full text Add to dashboard Cite

In the post-pandemic era, our health is facing unprecedented challenges, and people are more willing to obtain health-related information or interact with each other than ever before. In this context, people’s interest in mindfulness information is also growing. However, not enough attention has been paid to the relationship between mindfulness information design and information interaction. The purpose of this study is to assess the impact of information design based on the gain and loss framework on people’s willingness to interact with mindfulness information, and to identify the framework for achieving better results. Through two experimental studies, we find that information design based on the framework of gains and losses can produce different effects. Specifically, the findings of the first experiment (N = 282) shows the individuals are more willing to interact mindfulness information when they are exposed to gain-framed information rather than loss-framed. In the second experiment (N = 308), we find that loss framing, compared with gain framing, led to greater health risk perception, which in turn make participants more likely to interact with mindfulness information with others. Additionally, our results show that the lay theories of health plays a moderating role in the direct effect of information framework on willingness to interact with mindfulness information in social media. When individuals hold incremental lay theories, they are more willing to interact with mindfulness information under the gain-framed information condition compared with the loss-framed information condition. However, when individuals are in entity condition, there is no significant difference in the willingness to interact with mindfulness information between the gain-framed and loss-framed information. Our studies of integrating information framework into designing mindfulness information suggest a promising strategy of health information interaction in social media.

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“…Health information is closely related to people’s life and has become an important type of content that people seek for and share online. Several studies have pointed out that people are willing to share original or non-original health information with friends and strangers via social media ( 3 , 12 ). The “privacy,” “openness,” “immediacy,” and “breadth” of social media greatly influence the intention and manner in which people share health information ( 35 , 36 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…During the COVID-19 pandemic, people have become increasingly dependent on the internet for access to and the sharing of information ( 1 ). In particular, social media has become a dominant mode of communication ( 2 ), and COVID-19-related content is one of the major topics of discussion ( 3 ). Studies have shown that sharing COVID-19-related information on social networking services (SNS) can help individuals reach a consensus about the nature of the outbreak ( 4 ).…”

Section: Introductionmentioning

confidence: 99%

How does social presence influence public crisis information sharing intention? Situational pressure perspective

Guo,

Jin,

Qi

2023

Front. Public Health

1

0

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ObjectivePublic crises seriously affect social stability and personal health. When individuals are in a public crisis environment, they will have the impulse and intention to share information, which is a behavioral attitude shown in the face of a crisis. Public crisis information sharing intention will be affected by many factors. This study aims to examine how the process of social presence may influence information sharing intentions during a public crisis and the mediating effects of situational pressure, including risk perception of disease infection and consistency of perception of opinion climate.MethodsThis was a cross-sectional study with 505 youth SNS users. In order to collect as suitable samples as possible, a research website was commissioned to conduct a questionnaire in the early stages of the COVID-19 pandemic in China. This questionnaire was utilized to measure social presence, risk perception of disease infection, consistency of perception of opinion climate and intention to share information about COVID-19. Structural equation modeling was used to examine variable relationships in the research model.ResultsThe results showed that social presence was significantly and positively associated with risk perception of disease infection (B = 0.42, p < 0.001), consistency of perception of opinion climate (B = 0.43, p < 0.001) and intention to share information about COVID-19 (B = 0.48, p < 0.001). Risk perception of disease infection (B = 0.19, p < 0.001) and consistency of perception of opinion climate (B = 0.18, p = 0.002) positively predicted youth SNS users’ intention to share information about COVID-19. Risk perception of disease infection and consistency of perception of opinion climate mediated the relationship between social presence and intention to share information about COVID-19 (Z = 2.66, CI: 0.03, 0.15; Z = 2.66, CI: 0.02, 0.16).ConclusionThe study further deepens our understanding of the mechanisms underlying social presence and information sharing intentions. These new findings suggest that some situational cues, including media environment factors (social presence) and perceived stress factors (risk perception of disease infection, consistency of perception of opinion climate) may influence information sharing intention. From the perspective of communication psychology, this study enriched the assessment of information sharing on social media and contributes to understanding of social presence and situation pressure, and it helps to provide specific references for effectively promoting netizens’ intention to share information about public crises.

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Vaccine Videos and Information Sharing: The Effects of Framing, Evidence Type, and Speaker Expertise

Cited by 7 publications

References 54 publications

Designing mindfulness information for interaction in social media: The role of information framing, health risk perception and lay theories of health

Designing mindfulness information for interaction in social media: The role of information framing, health risk perception and lay theories of health

Designing mindfulness information for interaction in social media: The role of information framing, health risk perception and lay theories of health

How does social presence influence public crisis information sharing intention? Situational pressure perspective

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