“…The environmental transformations, next to economic and social concerns, are numerously used in different discourses of scientific research. The raise of environmental concerns is often explained stating the increasing role of knowledge, which is quickly shared among people around the world through a number of different channels (Bonfiglio et al, 2017;Horlings & Marsden, 2014;Lavesson, 2017;Lowe, Phillipson, Proctor, & Gkartzios, 2019;Murdoch, 2000;Vidickienė & Melnikienė, 2014). It is often recognized that the increased general level of knowledge made people paying more attention to everyday issues that had not been important before (Bonfiglio et al, 2017;Lowe et al, 2019).…”