Individuals differ in the extent to which they emphasize feelings of pleasure or displeasure in their verbal reports of emotional experience, an individual difference termed valence focus (VF). This multimethod study indicates that VF is linked to heightened efficiency in perceptual processing of affective stimuli. Individuals higher in VF (i.e., who emphasized feelings of pleasure/displeasure in reports of emotional experiences) were more sensitive to changes in negative facial expressions than individuals lower in VF. The effect was not accounted for by current affective state or other personality characteristics. Implications for the validity of self-reported experienced emotion are discussed.Valence is a basic property of affect (Russell & Feldman Barrett, 1999). When reporting their experience, individuals differ in the extent to which they emphasize this property, reflecting individual differences in valence focus (VF;Feldman, 1995;, 2004. For example, the word tired, defined as unpleasant and low in arousal, can be used to communicate feeling sleepy (emphasizing low arousal), annoyed and miserable (emphasizing the unpleasantness), or fatigued (emphasizing both low arousal and displeasure). An individual high in VF uses emotion adjectives primarily to communicate pleasure and displeasure, whereas someone low in VF does this less so and uses emotion adjectives to communicate other properties of feelings as well. The measurement of VF is implicit because participants are not asked directly about their attention to pleasure and displeasure. Rather, VF is defined as the extent to which participants focus on the pleasant or unpleasant property of the adjectives when making self-reports of experienced emotion.At a conceptual level, it is assumed that differential emphasis on valence during the self-report process reflects differential experience of pleasure and displeasure. A reasonable hypothesis is that people differ in their sensitivity to valenced information in the environment and, as a result, differ in the intensity and frequency of experienced pleasure and displeasure. Differential experience leads to differential word use, resulting in VF.
Perceptual Sensitivity to Valenced InformationWe examined the link between VF and perceptual sensitivity to valenced information by relying on a "morph movies" task (Niedenthal, Brauer, Halberstadt, & Innes-Ker, 2001; Niedenthal, Brauer, Robin, & Innes-Ker, 2002; Niedenthal, Halberstadt, Margolin, & InnesKer, 2000). In the present version of the task, participants played 100-frame computerized movies in which a face displaying a neutral expression gradually changed to display a clear emotional expression (either angry, sad, or happy). The participants used a computerized mouse to control the speed with which each movie played and to stop each movie at the point where, for the first time, an emotional expression appeared on the face (i.e., the onset point).The morph movies task was useful for studying the link between VF and perceptual sensitivity to valenced ...